Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Senior Associate, Marketing Technology & Enablement, you’ll help transform how our Creative and Growth Marketing Teams develop, manage, and deliver marketing assets at scale. You’ll build and improve the workflows, automation, and technology that make creative production faster, more consistent, and more efficient. Working across creative, marketing, and technical teams, you’ll put emerging technologies, including AI, to work by simplifying processes, improving collaboration, and reducing manual effort. Your work will help create scalable systems that support smarter execution and continuous innovation across our marketing operations.

What you’ll do as a Senior Associate, Marketing Technology & Enablement

Support and optimize creative production workflows, from request intake and asset development through approvals, quality assurance, delivery, and reporting.

Configure and maintain creative technology platforms, including Airtable, Figma, digital asset management systems, and workflow automation tools to improve operational efficiency.

Build reusable templates, automated workflows, AI prompts, and process documentation that streamline recurring tasks and improve consistency across teams.

Leverage AI tools such as ChatGPT, Claude Code, and Codex to accelerate workflow improvements, strengthen quality assurance, and simplify documentation while maintaining accuracy and data security.

Identify workflow bottlenecks, repetitive tasks, and quality risks, using data and stakeholder feedback to recommend and implement practical improvements.

Support the testing and rollout of new creative technologies and automation capabilities by evaluating use cases, documenting requirements, and measuring operational impact.

Partner with Creative, Brand, Growth Marketing, Analytics, Legal, and technical teams to improve collaboration, streamline handoffs, and support reliable execution.

Maintain workflow standards, asset metadata, documentation, and quality controls while validating that new processes and automations perform as intended.

What you’ll bring

At least 2 years of experience in marketing technology, creative automation, digital production, creative operations, or a related field.

Hands-on experience managing creative production workflows, including asset intake, versioning, approvals, quality assurance, and delivery.

Familiarity with creative and workflow management platforms such as Airtable, Figma, Wrike, Asana, Jira, or digital asset management systems.

Experience applying AI and automation tools to streamline manual processes, improve documentation, and create repeatable workflows, with an understanding of responsible AI use and data security.

Strong organizational skills and attention to detail, with the ability to manage multiple priorities and maintain accuracy in a fast-paced environment.

A process-driven mindset with the ability to identify inefficiencies, troubleshoot issues, and translate operational challenges into practical improvements.

Effective communication and collaboration skills, with the ability to work independently and partner across creative, marketing, technical, and external teams.

Experience with creative automation platforms such as Smartly, Storyteq, Pencil, or Hunch, along with exposure to Airtable automations, application programming interfaces (APIs), low-code tools, or scripting, is a plus.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 75,200.00 USD - 94,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.