eCommerce Specialist

Position Summary

We are seeking a detail-oriented, self-motivated eCommerce Specialist to own the customer-facing experience across our websites. This role is responsible for site content, campaigns, promotions, SEO and AEO, social media, and online brand presence, with a focus on growing online visibility and sales among trade professionals.

The eCommerce Specialist works closely with internal teams and agency partners, and ensures digital content is accurate, consistent, and compelling across all platforms. This role will be 4 days in office, 1 day remote per week.

Key Responsibilities

Website Content & Copywriting

Create and update website content, including banners, blogs, product copy, and promotions, partnering with the team on technical execution

Ensure site content is accurate, on-brand, and aligned with promotions and seasonal demand

Write and optimize copy for websites, email, campaigns, and social media

SEO, AEO & Online Brand Presence

Own SEO and AEO content strategy and execution, including content briefs, keyword research, and on-page copy

Optimize web pages and landing pages for search performance

Monitor SEO / AEO analytics to measure effectiveness and refine strategy

Collaborate with agency partners to implement SEO / AEO recommendations and best practices

Manage the company's Google brand presence, including business profiles and online reviews

Campaigns, Promotions & Customer Acquisition

Own digital marketing campaigns and promotions from planning through results

Implement online customer acquisition programs

Develop creative briefs for paid media agency partners and evaluate campaign performance

Manage SMS and text messaging campaigns

Social Media & CRM/Marketing Automation

Develop and execute social media across all brands, including content calendars, posts, and daily engagement

Manage marketing campaigns and social publishing in Marketing Automation tool

Qualifications

Required

1+ years of experience in eCommerce, digital marketing, or content marketing; B2B or distribution experience preferred

Strong copywriting and editing skills, including the ability to refine AI-generated content

Working knowledge of SEO and interest in AEO

Hands-on experience managing email, social, or paid campaigns from brief through to results

Experience updating content in a CMS or eCommerce platform

Strong organizational skills, with the ability to manage multiple brand calendars, promotions, and events at once

Preferred

Experience with Marketing Automation Platform (campaigns, social, segmentation)

Familiarity with B2B marketing

Experience with Google Business Profiles, review management, and SMS marketing

Regular use of AI tools

Working knowledge of GA4 for analyzing campaign and content performance

What Makes Us Famous!

Health, Vision, and Dental Insurance

Paid Time Off (Vacation and Holidays)

Paid Maternity and Paternity Leave

401K Employer Match

Bonus Opportunity

Strong Culture through our 40 Fundamentals

Family Atmosphere

Fitness Reimbursement Program

Associate Referral Bonus Program

Learning and Development Opportunities

Leadership Development Program

Career Growth Opportunities

Famous Supply is a wholesale distributor committed to serving contractors, builders and remodelers in the HVAC, Plumbing, Building Products, Lighting, and Industrial/PVF segments.

Since 1933, Famous has been a family-owned business that treats its associates like family. Our 5 Core Values are Family, Trust, Communication, Teamwork, and Continuous Improvement. We bring those Core Values to life every day by practicing our 40 Fundamentals for Living the Famous Way (https://famous-supply.com/famous-40-fundamentals/) !

To learn more about what makes us Famous, visit Famous-Supply.com !

We continually strive to create a diverse work culture and seek applicants from all backgrounds to ensure we hire the best, most creative talent on our team. Famous Supply provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, ancestry, age, disability, genetic information, military service, or veteran status, or other legally protected characteristic under federal, state and local law, and prohibits discrimination and harassment of any type. Applicants must be lawfully authorized to work in the United States.