Senior Specialist - Marketing (Production Operations)

As a Senior Specialist – Marketing (Production Operations), you will manage end-to-end production of marketing campaigns, overseeing intake, planning, coordination, and on-time delivery. You will partner with marketing, creative, and cross-functional teams to clarify requirements, prioritize work, and manage timelines, scope, dependencies, and communications across multiple projects. The role ensures visibility, structure, and standardized processes, proactively tracking progress, identifying risks, and communicating impacts to keep initiatives aligned. While you collaborate closely with strategy and execution teams, the focus is on project delivery and operational effectiveness, rather than content creation or campaign development.

Responsibilities:

Manage marketing projects and deliverables from intake through completion, ensuring timelines, scope, dependencies, and expectations are clearly defined.

Partner with marketing stakeholders, creative teams, and cross-functional partners to plan, prioritize, and coordinate work across multiple concurrent initiatives.

Develop and maintain project plans, schedules, and task tracking to provide visibility into progress and delivery status.

Facilitate project intake, kickoff, and status meetings to ensure alignment on objectives, roles, and timelines.

Monitor progress and proactively identify risks, issues, and impacts; communicate status and recommendations to stakeholders.

Establish and maintain consistent processes and tools to improve efficiency, predictability, and transparency in marketing delivery.

Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.

Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.

Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

Owns end to end execution of assigned marketing programs, campaigns, or channels

Translates objectives into briefs, plans, workflows, and deliverables

Produces high quality assets and program outputs with minimal oversight

Monitors performance, KPIs, and customer engagement; identifies optimization opportunities

Synthesizes data, research, and insights into actionable recommendations

Leads agency and vendor execution within defined scope

Coaches and reviews work of Coordinators and Specialists to ensure quality and consistency

Flags risks and recommends mitigation strategies to Managers or Senior Managers

Qualifications:

Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required.

Master's Degree - Marketing, Communications, Business, or related field preferred.

4–6 years of progressive marketing experience required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.

Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices preferred.

Demonstrated ownership of complex programs or channels with measurable impact.

Strong analytical skills and ability to translate data into actionable insights.

Advanced proficiency with marketing tools, platforms, and reporting for specialty area.

Strong communication and stakeholder collaboration skills.

Ability to work autonomously while aligning to broader program goals.

Industry experience in technology, product manufacturing, or supply chain preferred.

Ability to travel 0% - 25%.

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This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.

For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.

In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here .