Marketing Managers: how much of the work does AI already do?
32% · High
AI is already used for a large share of the tasks in marketing managers work.
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet.
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- Median pay
- $166,790
What the job involves
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Related jobs that pay more or are less exposed
Chosen by overlap in skills and knowledge with marketing managers, so the move uses what you already know.
- Chief Sustainability Officers
Pays about $47,000 more (median $213,990). AI use is lower: 3% of tasks.
Skills these jobs lean on more
- Management of Financial Resources
- Public Safety and Security
- Personnel and Human Resources
- Management of Material Resources
- Economics and Accounting
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Has your employer filed layoff notices?
A separate question from AI exposure. This checks public WARN filings for the company you work for.
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Questions
- Will AI replace marketing managers?
- This data cannot say. It measures how much of the work AI is already used for today: 32% of the tasks, which is high. It is not a forecast of job loss.
- How is the number worked out?
- Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index, March 2026.
- What do marketing managers earn?
- The national median is $166,790 a year (Bureau of Labor Statistics).
Exposure: Anthropic Economic Index, March 2026. Pay and growth: Bureau of Labor Statistics. Tasks and skills: O*NET. All jobs.