Marketing Managers vs Market Research Analysts and Marketing Specialists: AI exposure, pay and openings
AI use is higher in market research analysts and marketing specialists work: 65% of tasks (high) against 32% for marketing managers (high). Marketing Managers has the higher median pay, $166,790 a year against $78,760, a gap of $88,030.
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet.
Side by side
| Measure | Marketing Managers | Market Research Analysts and Marketing Specialists |
|---|---|---|
| Tasks that already see AI use | 32% (High) | 65% (High) |
| Median pay a year | $166,790 | $78,760 |
Exposure: Anthropic Economic Index, March 2026. Pay, growth and openings: Bureau of Labor Statistics.
The full check for each job
- Marketing Managers: tasks, related jobs and skills to build
- Market Research Analysts and Marketing Specialists: tasks, related jobs and skills to build