Public Relations Specialists: how much of the work does AI already do?

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Median pay

$74,750

What the job involves

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Related jobs that pay more or are less exposed

Chosen by overlap in skills and knowledge with public relations specialists, so the move uses what you already know.

• Advertising and Promotions Managers

  Pays about $59,000 more (median $133,660). AI use is lower: 17% of tasks.

• Public Relations Managers

  Pays about $72,000 more (median $146,910). AI use is lower: 23% of tasks.

• Marketing Managers

  Pays about $92,000 more (median $166,790). AI use is lower: 32% of tasks.

• Agents and Business Managers of Artists, Performers, and Athletes

  Pays about $8,000 more (median $82,890). AI use is lower: 12% of tasks.

• Art Directors

  Pays about $40,000 more (median $114,850). AI use is lower: 21% of tasks.

Compare with a related job

• Public Relations Specialists vs Advertising and Promotions Managers: AI exposure, pay and openings
• Public Relations Specialists vs Marketing Managers: AI exposure, pay and openings
• Public Relations Specialists vs Public Relations Managers: AI exposure, pay and openings
• Public Relations Specialists vs Agents and Business Managers of Artists, Performers, and Athletes: AI exposure, pay and openings
• Public Relations Specialists vs Fundraisers: AI exposure, pay and openings

Prompts to run on your own résumé in any AI assistant

Has your employer filed layoff notices?

A separate question from AI exposure. This checks public WARN filings for the company you work for.

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Questions

Will AI replace public relations specialists?

This data cannot say. It measures how much of the work AI is already used for today: 45% of the tasks, which is high. It is not a forecast of job loss.

How is the number worked out?

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index, March 2026.

What do public relations specialists earn?

The national median is $74,750 a year (Bureau of Labor Statistics).

Exposure: Anthropic Economic Index, March 2026. Pay and growth: Bureau of Labor Statistics. Tasks and skills: O*NET. All jobs.