Among advertising and promotions managers, AI is already used for some of the tasks. Measured exposure for advertising and promotions managers: 17% (some).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

The Social Media Director leads the strategic development, execution, and optimization of social media communications for Park Promo, the student-run agency serving the Roy H. Park School of Communications. As a member of the agency's leadership team, the Social Media Director coordinates a team of student content creators, strategists, designers, photographers, videographers, and digital storytellers responsible for creating compelling content that elevates the School's brand, engages key audiences, and showcases the achievements of students, faculty, alumni, and industry partners.

The Social Media Director develops and implements innovative social media strategies that support recruitment, enrollment, student engagement, community building, event promotion, thought leadership, and reputation enhancement. This position combines strategic communications, digital storytelling, audience engagement, analytics, creative direction, and student leadership in a professional agency environment.

The Social Media Director serves as the strategic leader of Park Promo's digital presence, helping tell the story of the Roy H. Park School of Communications through compelling, audience-centered content. By leading social media strategy, developing future communications professionals, and building meaningful engagement with key audiences, the Social Media Director plays a critical role in strengthening the School's reputation and advancing its mission through innovative messaging, storytelling, and promotion.

Hiring rate: $16/hr

Hiring manager: Mickie Quinn

Ithaca College’s student employment program offers meaningful experiential learning opportunities that develop transferable skills sought by employers across various industries. These positions allow students to apply classroom knowledge in real-world professional settings, fostering both personal and professional growth.

Ithaca College is committed to building a diverse academic community and encourages members of underrepresented groups to apply. Experience that contributes to the diversity of the college is appreciated.

It is advised that applicants apply attaching both a resume and cover letter. Application screening will begin immediately. Employment is contingent upon successful completion of the I-9 and employment eligibility requirements. You will need to bring your original, unexpired, authorized personal identification documents to your designated representative or The Office of Human Resources (Peggy Ryan Williams Center, Garden Level) to complete the form. More about acceptable documentation can be found here: https://www.uscis.gov/i-9-central/form-i-9-acce... Please note that photos or copies will not be accepted.

For assistance with the application process, contact Student Employment at StudentEmployment@ithaca.edu.

For more information about student employment or specific job inquiries, visit our website or contact the hiring manager listed on the job posting.