Paid Social Manager

We Go Beyond:

At Bed Bath & Beyond , we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Wisconsin, Wyoming . This role will have occasional on site expectations.

What You'll Do

Strategy & Channel Ownership

Assist in paid social strategy across Meta, TikTok, and emerging platforms (Reddit, Pinterest, Snapchat, etc.), translating brand and regional goals into channel-level plans

Set budget allocation, pacing, and audience strategy across campaigns to hit CAC and growth targets

Serve as the primary point of accountability for paid social performance across the portfolio

Team & Agency Leadership

Manage and develop Paid Social Specialist(s), reviewing campaign builds, QA, and day-to-day optimizations

Direct agency partners on execution quality, testing cadence, and account hygiene

Set testing roadmaps across creative variations, audiences, placements, and bidding strategies, and hold the team accountable to structured, statistically sound tests

Performance & Measurement

Own CAC, CVR, CTR, and spend-pacing reporting across the channel, identifying trends before they become problems

Diagnose performance shifts (e.g., creative fatigue, audience saturation, auction pressure) and direct corrective action

Partner with analytics leads on advanced measurement — Brand Lift Studies, MMM, Incrementality testing — to connect platform results to true business impact

Present weekly, monthly, and quarterly performance narratives to media and regional stakeholders

Technical Oversight

Ensure pixel implementation, CAPI integrations, event configuration, and product catalog hygiene are accurate and maintained across accounts

Set standards for account structure and campaign documentation across the team

Cross-Functional Collaboration

Partner with the Creative team to translate performance data into creative briefs and iteration priorities

Align with paid media generalists and regional marketing stakeholders on cohesive omnichannel strategy

Represent paid social in broader media planning and budget conversations

What You Bring

4-6+ years of hands-on paid social experience, including at least 1-2 years managing people or leading agency relationships

Deep expertise in Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus

Strong command of campaign structure, audience strategy, creative testing, and performance optimization

Experience running performance-driven paid social for omnichannel consumer brands, ideally at scale

Fluency in translating data into both tactical optimizations and executive-level narratives

Proven ability to manage up, across, and down — comfortable owning a P&L-adjacent channel budget

Education

Bachelor’s degree in marketing or related field required.

Physical Requirements

Must be able to sit and/or stand for long periods of time.

Compensation Range

$95,000 - $115,000

Who We Are:

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:

401k (6% match)

Flexible Schedules

Onsite Health Clinic

Tuition Reimbursement, Leadership Development Program, & Mentorship Program

Onsite Fitness Center

Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)

And More…

*Benefits vary based on position, tenure, location, and employee election

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates.  This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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