Director, Paid Social

Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry. Overview The Director, Paid Social is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Director will be accountable to partner with clients to address measured Media landscape and work with client partners across multiple digital fields to propose and defend media spend across all performance-based marketing channels. Responsibilities The Director, Paid Social will also manage and direct a team of Paid Social Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. • Develops, manages, and monitors client P&L’s for assigned accounts • Implement well-rounded media planning • Introduces Process Development Input, Quality Assurance and Best Practices Input • Works with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business • Prepares and presents annual financial plans and human resources plans • Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts • Develops a complete understanding of each client’s goals, markets, needs and expectations • Works within client relationships to champion initiatives that drive marketing decisions across digital channels • Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations • Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, Clevel executives) to develop rapport and deliver complex solutions • Communicates and implements a Participation Planning Process or all accounts • Independently leads performance and strategy presentations • Solves client problems and uses conflict management skills within a professional environment Page 2 of 2 • Manages strategy development and execution for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members • Conducts performance reviews and career path plans for direct reports • Establishes expectations and goals for team on performance marketing thought leadership • Provide cross media planning training for their direct reports • Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group • Contributes to blog, newsletter, training forums and/or task forces • Guide teams in improving performance through advanced optimization capabilities, techniques from each platform, be SME in AI-enhanced campaign management and optimization capabilities, while applying sound strategic judgment Qualifications • B.A. or B.S., preferably in Marketing/Advertising or related field • 8+ years of experience working in a Digital Media capacity • Agency experience highly preferred • Knowledge of Digital Media, Marketing/Advertising industries highly preferred • Agency experience highly preferred • 5+ years of experience in online advertising including paid social, display, programmatic, mobile, video or affiliate, direct marketing, or e-commerce • 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations • Deep knowledge of ad serving platforms and online analytic solutions • 2+ years of demonstrated success in managing and leading people • 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferred Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. #LI-SC5 Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2026.

The Director, Paid Social will also manage and direct a team of Paid Social Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. • Develops, manages, and monitors client P&L’s for assigned accounts • Implement well-rounded media planning • Introduces Process Development Input, Quality Assurance and Best Practices Input • Works with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business • Prepares and presents annual financial plans and human resources plans • Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts • Develops a complete understanding of each client’s goals, markets, needs and expectations • Works within client relationships to champion initiatives that drive marketing decisions across digital channels • Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations • Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, Clevel executives) to develop rapport and deliver complex solutions • Communicates and implements a Participation Planning Process or all accounts • Independently leads performance and strategy presentations • Solves client problems and uses conflict management skills within a professional environment Page 2 of 2 • Manages strategy development and execution for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members • Conducts performance reviews and career path plans for direct reports • Establishes expectations and goals for team on performance marketing thought leadership • Provide cross media planning training for their direct reports • Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group • Contributes to blog, newsletter, training forums and/or task forces • Guide teams in improving performance through advanced optimization capabilities, techniques from each platform, be SME in AI-enhanced campaign management and optimization capabilities, while applying sound strategic judgment

• B.A. or B.S., preferably in Marketing/Advertising or related field • 8+ years of experience working in a Digital Media capacity • Agency experience highly preferred • Knowledge of Digital Media, Marketing/Advertising industries highly preferred • Agency experience highly preferred • 5+ years of experience in online advertising including paid social, display, programmatic, mobile, video or affiliate, direct marketing, or e-commerce • 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations • Deep knowledge of ad serving platforms and online analytic solutions • 2+ years of demonstrated success in managing and leading people • 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferred