Lifecycle Marketing Manager/ Senior Manager/ Director

Lifecycle Marketing Manager/ Senior Manager/ Director Location: Boston

Company Overview

Outcomes4Me is on a mission to democratize healthcare and improve outcomes by empowering every cancer patient, whomever and wherever they are, with the tools and resources that enable them to take a proactive approach to their care. Founded in 2017, our award-winning AI-driven platform provides personalized evidence-based treatment options and resources to cancer patients across the globe in real-time. Our headquarters are based in Boston, MA - the global epicenter of healthcare innovation and delivery.

Hear directly from patients how we have helped them here . You can also find our most recent awards and recognition here and learn about our business model here . Outcomes4Me is an exciting health technology startup playing a central role in health equity within oncology. We won’t rest until we end cancer as we know it!

One of our core values is ‘do well while doing good’. Even if you don't check off all the boxes below, if you are passionate about doing well while doing good, we encourage you to apply. Outcomes4Me is full of exceptional people that don't fit a mold but we are all united by our passion to transform healthcare and help patients. Join us!

Position Overview

We are seeking a data-driven and hands-on Lifecycle Marketing Manager/ Senior Manager/ Director (actual level will depend on experience of candidate) to drive and execute our lifecycle marketing strategy. The Lifecycle Marketing Manager will play a pivotal role in helping more cancer patients discover Outcomes4Me and be supported during their journey. This role is within our product organization and will own user engagement and retention across digital channels, including CRM, email, app push notifications, and SMS. KPIs for this role include activation rate, repeat sessions per MAU, push opt‑in rate, day 30 retention, CPS, CAC, payback, and LTV to CAC.

Key Responsibilities

CRM & Retention Own lifecycle and push across app and email from strategy to build to weekly experiments

Increase engagement and retention by operationally planning and executing a comprehensive CRM program including (1) setting up complex automated user journeys, (2) defining business rules for content, triggers, segmentation, channel, and cadence, and (3) maintaining promotional calendars.

Function as the main point-of-contact for all CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs.

Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users.

Publish a simple weekly dashboard the team trusts

Campaign Marketing Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns

Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts

Compliance Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de‑identification, and ad platform data hygiene

Qualifications:

About you:

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Our team members thrive on that and are comfortable being uncomfortable. That means Outcomes4Me is not the right place for everyone.

Before you apply, consider if you: Care deeply about what you do and about transforming cancer care.

Have a passion for healthcare, life sciences, data and analytics, and technology.

Have a sincere interest in working at a fast-paced engineering and product-led startup, and the ability to scale with the organization as it grows and its needs change over time.

Excel by seeking professional and personal hypergrowth.

Keep up with an unrelenting pace (the week, not the quarter).

Can balance strategic priority-setting with campaign-level execution and testing.

Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change.

Bring critical thought and opinion.

Embrace differences and disagreement to get things done and move forward: we will only succeed if we make the impossible possible.

To be successful in this role, you must possess strong technical skills and embrace new GenAI technologies. The successful candidate will be a detailed and results-oriented individual with a passion for translating business objectives into product marketing goals and managing towards achieving those goals.

You have:

5–12 years of experience in growth or lifecycle on consumer or health apps

Hands‑on experience with Iterable and comfortable building journeys and segments

Fluent in GA4 and Amplitude

Proven A/B testing on lifecycle and landing pages

Strong writing skills for notifications and lifecycle copy

Working SEO knowledge and content operations

Experience with consent frameworks and HIPAA‑adjacent guardrails

Practical use of LLMs for content outlines, audience research, and QA

What we offer: <