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About the job

Overview

About CoralTree Hospitality

Our team members are the true soul of our company. We think differently. About travel, but also about the ways in which we deliver on our promise to engage, delight, awaken and challenge our team members as well as our guests. We are deeply committed to the foundation of core values that mold our interactions with everyone we encounter – our guests, our clients, our team, and our communities. We create engaging, impactful environments that connect people and places, awaken the spirit, and allow team members with talent, integrity, and heart to thrive. We believe our team members are the true soul of our company. We invite you to join us on this journey.

Job Overview

The Sales Manager is responsible for driving group room and event revenue for Aloft Orlando Lake Nona, with a primary focus on actively soliciting, closing, and managing group business. This role is a producer and relationship builder, responsible for generating new business, converting leads, and delivering distinctively different guest experiences while maximizing hotel revenue and market share. You will play a critical role in positioning Aloft and Althea as a go-to destination for group and event business in Lake Nona.

Responsibilities

Sales & Revenue Generation

Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development

Manage and respond to inbound inquiries, converting leads into definite business

Achieve and exceed assigned group room night and revenue goals

Identify new market segments aligned with Aloft’s positioning and demand drivers

Client Relationship Management

Build and maintain strong, long-term relationships with clients, planners, and key partners

Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities

Deliver a high-touch, responsive sales experience that creates loyalty and repeat business

Market & Strategic Positioning

Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers

Analyze competitor positioning, pricing, and trends to strategically sell against the comp set

Position Aloft as a distinctively different, lifestyle-driven group experience

Sales Process & Execution

Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals

Negotiate contracts to maximize profitability while maintaining competitiveness

Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems

Collaborate with operations and group services teams to ensure seamless execution of booked business

Team & Culture Contribution

Partner with internal teams to deliver exceptional guest experiences

Communicate proactively across departments to ensure alignment and execution

Contribute to a high-energy, collaborative, and performance-driven sales culture

Qualifications

Education

Bachelor’s degree preferred in Hospitality, Sales, Marketing, or Business Administration

Experience

Minimum 2–3+ years in hotel group sales or related role

Proven track record of closing business and achieving/exceeding sales goals

Experience selling group rooms and event space preferred

Core Competencies

Proven closer with strong negotiation skills

Highly motivated, proactive, and results-driven

Strong understanding of hotel operations and group sales process

Ability to manage multiple priorities while maintaining attention to detail

Technical Skills

Experience with Delphi, CI/TY, or similar sales systems preferred

Strong proficiency in Microsoft Office and CRM tools

Personal Attributes

People-first mindset with strong relationship-building skills

Excellent verbal and written communication

Organized, detail-oriented, and accountable

Entrepreneurial spirit with a drive to win business

A qualified applicant is a people-oriented professional who is flexible, thrives in a fast-paced environment, enjoys serving others, and brings both professionalism and personality to their work.

Working Environment & Physical Demands:

The physical demands described here are representative of those required to successfully perform the essential functions of this job.

The role requires regularly walking, standing, and sitting for 6-8 hours per day and may involve exposure to standard office supply chemicals.

Frequent use of hands and arms to reach, carry, pull, and lift up to 25 lbs.

Requires close vision, distance vision, and peripheral vision.

Work environment may involve temperature fluctuations and moderate to high noise levels.

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