Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist supports the execution and optimization of digital media campaigns that drive student recruitment, with a focus on paid social, paid search, and online video. This role manages day-to-day campaign setup support, trafficking, QA, and performance monitoring to ensure accuracy and alignment with inquiry and enrollment objectives. The specialist provides ongoing reporting and insights, identifying trends and uncovering optimizations to improve campaign performance. They collaborate with internal teams and external partners to ensure timely delivery of assets, proper implementation of tracking, and adherence to compliance requirements. Additionally, the role contributes to testing strategies and continuous improvement efforts across all digital inquiry channels and CRO projects.

Pay Range: $50,000 - $65,000 Location: Remote, US

What We Offer: - Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses - Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible) - Retirement Matching: 50% match on the first 6% of your contributions after 90 days - Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby - Competitive Insurance: Health, vision, and dental coverage for you and your dependents - Pet Insurance: Competitive coverage for your furry family members through ASPCA - Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment What You'll Do

Collaborate with agency team leads, internal creative, and content strategists to deliver and support all student acquisition campaigns across Google, Meta, TikTok, YouTube and others

Support digital media team in preparing, launching and oversight on online lead generation campaigns effectively from month-to-month and quarter to quarter

Lead on finalizing details prior to plan launch, and ensure that media plans are implemented properly, and run smoothly in-market

Ensure all project requests and sourcing details are properly in place with external agency partners

Work directly with copywriters and graphic designers, to assist in the creation, review and approval of advertising materials for various digital media platforms

Coordinate the set-up of video assets with the agency for deployment of online video campaigns to attract potential student

Manage paid media landing page ecosystem and support CRO testing

Analyze campaign performance data to identify trends and opportunities for improvement

Assist in the development of digital marketing strategies to meet student recruitment goals

Stay up to date with digital marketing trends and best practices to ensure the institute remains competitive in the digital landscape

Strives to build internal expertise in key media channels through building knowledge over time

Socializes media plan analysis and results to Marketing Department team members on an ongoing basis

Other duties as assigned.

What You'll Bring

Education / Experience

• Bachelor's degree in marketing, communications, or a related field (required) • Minimum two (2) years of experience in digital marketing role or similar (required) • Previous agency experience (preferred) • Strong understanding of digital marketing platforms and principles (required) • Proficiency with paid social advertising, paid search, and online video platforms (required) • Understanding and experience in ClickUp or similar project management (preferred) • Knowledge base and experience should include Google Analytics (preferred)

Skills

• Apply knowledge and skills to complete tasks with minimal supervision • Identify straightforward problems and recommend potential solutions • Communicate clearly and effectively with peers and stakeholders • Demonstrate active listening and empathy in interactions • Participate in presentations or facilitate small group discussions • Manage multiple tasks in a dynamic environment • Use productivity software and collaboration tools with confidence • Show initiative and accountability for assigned outcomes • Perform routine tasks and seek guidance for new situations • Make timely decisions that keep the organization moving forward • Apply effective and efficient processes with a focus on continuous improvement • Build open and comfortable relationships with diverse groups • Learn actively from both successes and failures while solving new problems

Abilities

• Ability to summarize campaign data, identify performance trends, and translate insights into actionable optimization strategies • Ability to communicate insights, recommendations, and campaign needs clearly while partnering effectively with internal teams and external vendors • Ability to diagnose campaign delivery issues, quality-check assets, and proactively resolve operational or platform challenges • Ability to understand marketing objectives and can align channel tactics, audience strategies, and optimizations to support recruitment goals

Standard Abilities

• Able and willing to: • Communicate, think, learn, and reason • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks • Safely ambulate and/or maneuver when on-site at Company locations • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility • Ability to use good judgment, problem-solving and decision-making skills • Ability to maintain confidentiality and manage sensitive information with discretion • Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously • Ability to gain, understand and apply information and data as it relates essential functions of the position • Ability to foster long-term relationships with stakeholders

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises. • This position is eligible for a remote. Employees must meet minimum technical standards for eligibility and participation. • No travel required

About Us

Universal Technical Institute, Inc. is a national leader in workforce solutions for transportation, skilled trades and healthcare/dental. Across our two brands, Universal Technical Institute (UTI) and Concorde Career Colleges, we share a common purpose: to prepare students for careers in high-demand fields. Just as we invest in our students’ futures, we invest in our people by creating opportunities to grow, contribute and build rewarding careers while making a lasting difference in the lives of students, employers and the communities we serve.

Collaborate with agency team leads, internal creative, and content strategists to deliver and support all student acquisition campaigns across Google, Meta, TikTok, YouTube and others

Support digital media team in preparing, launching and oversight on online lead generation campaigns effectively from month-to-month and quarter to quarter

Lead on finalizing details prior to plan launch, and ensure that media plans are implemented properly, and run smoothly in-market

Ensure all project requests and sourcing details are properly in place with external agency partners

Work directly with copywriters and graphic designers, to assist in the creation, review and approval of advertising materials for various digital media platforms

Coordinate the set-up of video assets with the agency for deployment of online video campaigns to attract potential student

Manage paid media landing page ecosystem and support CRO testing

Analyze campaign performance data to identify trends and opportunities for improvement

Assist in the development of digital marketing strategies to meet student recruitment goals

Stay up to date with digital marketing trends and best practices to ensure the institute remains competitive in the digital landscape

Strives to build internal expertise in key media channels through building knowledge over time

Socializes media plan analysis and results to Marketing Department team members on an ongoing basis

Other duties as assigned.

Education / Experience

• Bachelor's degree in marketing, communications, or a related field (required) • Minimum two (2) years of experience in digital marketing role or similar (required) • Previous agency experience (preferred) • Strong understanding of digital marketing platforms and principles (required) • Proficiency with paid social advertising, paid search, and online video platforms (required) • Understanding and experience in ClickUp or similar project management (preferred) • Knowledge base and experience should include Google Analytics (preferred)

Skills

• Apply knowledge and skills to complete tasks with minimal supervision • Identify straightforward problems and recommend potential solutions • Communicate clearly and effectively with peers and stakeholders • Demonstrate active listening and empathy in interactions • Participate in presentations or facilitate small group discussions • Manage multiple tasks in a dynamic environment • Use productivity software and collaboration tools with confidence • Show initiative and accountability for assigned outcomes • Perform routine tasks and seek guidance for new situations • Make timely decisions that keep the organization moving forward • Apply effective and efficient processes with a focus on continuous improvement • Build open and comfortable relationships with diverse groups • Learn actively from both successes and failures while solving new problems

Abilities

• Ability to summarize campaign data, identify performance trends, and translate insights into actionable optimization strategies • Ability to communicate insights, recommendations, and campaign needs clearly while partnering effectively with internal teams and external vendors • Ability to diagnose campaign delivery issues, quality-check assets, and proactively resolve operational or platform challenges • Ability to understand marketing objectives and can align channel tactics, audience strategies, and optimizations to support recruitment goals

Standard Abilities

• Able and willing to: • Communicate, think, learn, and reason • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks • Safely ambulate and/or maneuver when on-site at Company locations • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility • Ability to use good judgment, problem-solving and decision-making skills • Ability to maintain confidentiality and manage sensitive information with discretion • Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously • Ability to gain, understand and apply information and data as it relates essential functions of the position • Ability to foster long-term relationships with stakeholders

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises. • This position is eligible for a remote. Employees must meet minimum technical standards for eligibility and participation. • No travel required