Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties.

Act as a project owner for assigned marketing jobs

Manage project lifecycle from ideation to deployment in a timely manner

Initiate and expedite workflow process through Salesforce marketing process tool

Ensure expenses for the event are within budget and strategic initiatives

Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction

Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved

Tracking inputs and feedback from other marketing functions on calendar plans

Manage post event follow ups and reconcile expenses

Make improvements to templates and processes and creates tools in support of business needs

Complete execution details for assigned marketing jobs

Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership

Source and submit purchase orders for gifts/gift cards/cars needed for event execution

Handle contracts with 3rd party vendors

Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external

Manage communication messaging

Draft value proposition and compelling copy

Review, provide critical creative feedback

Approve marketing material based on factual job details and basic creative guidance

Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment

Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods

Pod interfaces and interact with the following groups: Enterprise wide Property Events Team, Direct Mail Teams, Audit, Analytics, Property Senior Marketing

Leaders, External Vendor Groups, Internal Service Groups, Studio, and Brand

All other duties as assigned.

Bachelor’s Degree in Marketing or related field preferred

One-year previous Marketing experience within the Casino industry preferred

Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.

Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

Minimum 21 years of age

ADDITIONAL REQUIREMENTS:

Excellent interpersonal, communication, team building, and problem-solving skills are required

Strong organizational skills and attention to detail

Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor

Demonstrated ability to multi-task and prioritize activities

Must successfully be able to present a vision and create advocates

Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

This is a hybrid position and requires three days in office each week at a domestic Caesars Entertainment property

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.