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Cross-functional leadership

About the job

The Senior Manager, Regional Marketing for Americas will lead customer engagement, business development, and regional growth initiatives across the Americas Mass Market, with a particular focus on distribution, industrial, medical, and broad-market customers. This highly visible customer-facing role serves as the primary bridge between customers, channel partners, Sales, and Business Units to drive revenue growth, design-ins, design-wins, and strategic market expansion.

Success in this role requires significant customer interaction and travel throughout North America, including regular visits to customers, distribution partners, field sales teams, technology events, and industry conferences. The candidate must be energized by external engagement and capable of representing onsemi at executive, engineering, and ecosystem levels.

Key Responsibilities

Market Strategy & Business Development

Develop and execute Americas Mass Market growth strategies aligned with Business Unit and corporate objectives.

Identify emerging market opportunities, target applications, and strategic growth initiatives across industrial, medical, infrastructure, AI, and broad-market segments.

Drive design-in, design-win, and revenue growth through proactive customer engagement and opportunity development.

Influence product roadmaps, NPI priorities, and market strategies through direct customer feedback and market intelligence.

Serve as the regional expert for AMG product portfolios and system-level solutions.

Customer & Distribution Engagement

Develop executive and engineering-level relationships with strategic customers, distribution partners, and ecosystem stakeholders throughout the Americas.

Lead customer visits, technical discussions, workshops, roadshows, and executive briefings.

Partner closely with Sales and FAE teams to identify, qualify, and accelerate new opportunities.

Act as the primary regional marketing interface for distribution partners and broad-market customers.

Drive cross-selling initiatives that promote multi-product and multi-BU solutions.

Customer Travel & Market Presence

Maintain a regular cadence of customer-facing activities throughout the Americas.

Conduct frequent customer, distributor, and sales branch visits to identify opportunities, strengthen relationships, and accelerate funnel growth.

Represent onsemi at industry conferences, trade shows, seminars, webinars, and regional customer events.

Travel domestically and internationally as required to support key strategic initiatives and customer engagements.

Expected travel: 40-60%+ depending on business needs.

Regional Marketing Execution

Lead regional marketing programs including customer seminars, technical workshops, webinars, roadshows, and industry events.

Support launch and promotion of new product introductions and strategic solutions.

Drive regional funnel management activities including DIN, DWIN, PWIN, and revenue tracking.

Provide ongoing analysis of market trends, customer requirements, competitive activity, and business performance.

Cross-Functional Leadership

Partner with Business Units, Systems Engineering, Corporate Marketing, Sales, and Distribution organizations to drive growth.

Coordinate executive customer engagements and BU support activities.

Act as the voice of the customer within the organization, ensuring customer requirements influence strategy and execution.

Provide regular business reviews and strategic recommendations to senior leadership.

Success Measures

Design-In, Design-Win, and funnel generation performance.

Growth of strategic customer and channel relationships.

Cross-sell opportunity creation across AMG, ISG, and PSG portfolios.

Customer engagement activity levels and executive relationship development.

Successful execution of regional marketing and business development initiatives.

Influence on product strategy, market priorities, and customer requirements.

Qualifications

Required

12+ years of semiconductor industry experience in Business Development, Regional Marketing, Product Marketing, Sales, Applications Engineering, or related customer-facing roles.

Demonstrated success driving customer engagement, funnel growth, and design-win generation.

Strong understanding of semiconductor markets, distribution models, and customer development processes.

Experience presenting to executive, engineering, and commercial audiences.

Ability to travel extensively throughout the Americas.

Bachelor's degree in Engineering, Business, Marketing, or related field.

Preferred

Experience working with distribution partners and broad-market customers.

Knowledge of power management, analog, sensing, connectivity, or automotive/industrial semiconductor solutions.

MBA or advanced technical degree.

Experience influencing product strategy and roadmap development.

Scope & Impact

Owns regional customer engagement and business development activities across the Americas.

Significant influence on customer strategy, distribution execution, and growth initiatives.

Acts as a primary advocate for regional market requirements and broad-market customer needs.

Drives alignment across Sales, Marketing, Engineering, Distribution, and Business Units.

Serves as a visible external representative of onsemi with customers, partners, and industry stakeholders.

onsemi is excited to share the base salary range for this position is $151,455.00 - $272,550.00 Range exclusive of fringe benefits or potential bonuses. The final pay rate for the successful candidate will depend on geographic location, skills, education, experience, and/or consideration of internal equity of our current team members. We also offer a competitive benefits package. https://www.onsemi.com/site/pdf/Benefits-Summary-USA.pdf

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

More details about our company benefits can be found here:

https://www.onsemi.com/careers/career-benefits