Senior Vice President, Health & Wellness

Senior Vice President, Health & Wellness

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Here’s what you’ll be doing:

Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings

Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels

Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events

Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges

Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction

Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights

Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue

Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership

Coach, mentor and motivate junior PR professionals

Here’s what you’ll have:

12+ years of public relations and communications experience, with at least half in a PR agency setting

Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers

Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents

Proven success delivering communications programs that meet or exceed targets

Ability to maintain and expand client relationships while pursuing and converting new business opportunities

Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment

Event and conference experience, including live and virtual activations

A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

Why you'll love working here:

Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!

Flexible PTO

Summer Fridays and Winter, Spring, and Fall Fridays too!

Hybrid work model offering flexibility and work-life balance

Expanded parental leave and family planning support

Continuous learning through "5W University" and development initiatives

Student Loan Reimbursement

Professional Development Support

Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!

Charitable giving, including matching donations

#LI-Hybrid