Director, Product Marketing

Step into a career with ASM, where cutting edge technology meets collaborative culture. ​

For over 55 years ASM has been ahead of what’s next, at the forefront of innovation and what’s technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving.  But we’re more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world. Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential.

The Director, Product Marketing position is a customer-facing role that is responsible for technical marketing activities and drives new customer engagements, ensures on-going engagements are prioritized and executed to within the stipulated timelines by working with KPU and all high ROI engagements are converted to business. This role will be a single point of contact for several Account Teams and customers that need communication on product capabilities, development and HVM-readiness timelines.

This role will have a few direct reports supporting the R&R and may need to manage people across different regions (USA, Japan and Korea)

Key Responsibilities:

Roadmaps – Maintain product roadmap for a portfolio of products, periodically update roadmap through discussions with customers and internal experts, align product priorities and resources to roadmap

Customer Engagement – Support technical meetings with customers, create and manage customer presentations, detailed market and competitive analysis

MRS – Own the market requirement spec documents and ensure product development priorities align with MRS and customer needs

Strategic Marketing – Prepare market strategies for executive R&D expenditure requests, develop roadmap and product strategy presentations for executives within ASM

Financial – Work with finance department on NPV and IRR for products, maintain cost of ownership models

Business Planning and Market Analysis – Attend company operation/planning meeting, create Business plan/Operation review materials, create business forecast based on market information, support budget planning, competitive analysis

Drive teams internally to meet set products profit gross margins

New Product Introductions – Detailed market analysis for inflections, development of business plans, internal executive alignment, positioning of products

Support technical activities – Work with product development teams on specifications and data collection requirements, manage customer demo requests, prioritization of product development activities

Product Promotion – Create promotional materials for conferences and launches, Sales and product support training, Introductions to Customer

Requirements:

10+ years of semiconductor / capital equipment industry experience, of which a significant portion has been in technical marketing and / or process-hardware development roles

Masters or PhD in Material Science, Electrical/Chemical/Mechanical Engineering or equivalent

Understanding of product life cycle and technical marketing

High level of proficiency or deep understanding of capital equipment systems in semiconductor or similar industry

Experience with plasma-based equipment / understanding of key sub-systems in a plasma-based reactor are required

PEALD or PECVD experience is preferred (Plasma Etch background will be considered as well)

Direct customer engagement or supplier management background is highly preferred

Ability to work with multiple internal disciplines on portfolio of products

Ability to travel globally

Apply today to be part of what’s next.

We make the tech that enables the chips in devices which improve lives around the world. We do this with an eye to the future, pushing the boundaries of what’s possible through cutting-edge innovation, and driving the next wave of technological breakthroughs that shape how we live, work, and connect.

To learn more about ASM, find us at asm.com and on LinkedIn , Facebook , Instagram, X and YouTube .

ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law.