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About the job

Why Work for KeHE?

Full-time

Pay Range: $88,500.00/Yr. - $129,690.00/Yr.

Shift Days: , Shift Time:

Benefits on Day 1

Health/Rx

Dental

Vision

Flexible and health spending accounts (FSA/HSA)

Supplemental life insurance

401(k)

Paid time off

Paid sick time

Short term & long term disability coverage (STD/LTD)

Employee stock ownership (ESOP)

Holiday pay for company designated holidays

Overview

At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others – and it all starts with you. As an employee-owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

Primary Responsibilities

The Senior Regional Sales Manager is accountable to design and execute sales and marketing programs with the KeHE business. This role is responsible for providing leadership and growing profitable base and vertical sales, as well as new entity business, within a provided geographic territory. In addition, the role is also responsible for supporting senior leadership on the execution of business plans in their assigned area. As with all positions at KeHE Distributors, we expect that all actions will be consistent with KeHE’s Mission, Vision, and Values.

Essential Functions

DUTIES, TASKS AND RESPONSIBILITIES:

Own sales and profitability for the territory and team accountabilities.

Lead and educate the team to execute marketing programs in efforts to grow sales and bring innovation to stores.

Collaborate with category management and senior sales management to produce specific sales objectives to assist in meeting the company’s targeted sales growth.

Coordinate activities and communications among suppliers and company functional groups.

Analyze sales territories and recommend improvements as appropriate.

Lead conversations around program options while assuring efficiencies are realized.

Define and communicate goals and strategy for the assigned sales area in alignment with Director of Sales.

Ensure all KPDs, sales targets, and contribution margins are met

Maintain and foster an effective working relationship with both store management and our vendor partners within defined area.

Educate our customers on items and categories in an effort to keep them On Trend.

Coach, counsel, train, and evaluate job performance of employees in meeting their assigned objectives and developing their skills.

Monitor competitor activities and help to develop strategy to win.

Maintain a pipeline of potential customers.

Monitor and assist all accounts receivables activities.

Proper budgeting and management of sales and expenses related to the assigned customers including sales, credits, expenses, merchandising hours, drop size, and extra performance activities.

Communicate and work within a team with other KeHE functional areas to meet all company objectives.

Provide guidance on forecasting demand on new and promotional items.

Coordinating route coverage of sales reps that are out on vacation, leave of absence or any other route coverage needs that become necessary.

Other duties and projects as assigned.

SKILLS, KNOWLEDGE AND ABILITIES:

Solid track record of sales success including strategy, planning, and impeccable follow up.

Excellent presentation skills including listening and asking impactful questions.

Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.).

Ability and willingness to work flexible hours, including some weekends.

Ability and willingness to travel up to 60%. Some overnight travel required.

Demonstrated ability to proactively recognize and pursue business opportunities.

Ability to make solid business decisions and champion causes as needed.

Excellent verbal and written communication with people at all organizational levels.

Demonstrated ability to effectively manage a variety of tasks, focusing on those with the highest business impact, including anticipating problems and taking appropriate preventive action to avoid crises whenever possible.

Demonstrated proficiency in cross functional leadership skills.

Able to manage a team, provide guidance, and be a team player who links their activities to company objectives, dedication to continuous improvement, and removes obstacles leading to success.

Minimum Requirements, Qualifications, Additional Skills, Aptitude

EDUCATION AND EXPERIENCE:

Associates Degree required; Bachelor’s degree strongly preferred.

Minimum of 6 years of experience in grocery sales preferred which should include both independent and/or chain accounts.

Experience managing a geographic territory greater than $5M.

Minimum of 4 years experience managing people.

PHYSICAL REQUIREMENTS:

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job.

Requisition ID

2026-29757 Equal Employer Opportunity Statement

KeHE Distributors provides equal employment opportunities to all employees and applicants for employment and prohibits all forms of discrimination and harassment on the basis of race, color, religion or faith, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training as well as the administration of all Human Resources and Talent Acquisition processes.