Regional Business Development Manager (West Region)
Cetera Financial Group
Remote (US) · Posted July 14, 2026
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About the job
Regional Business Development Manager is responsible for presenting and representing Cetera Financial Group as the wealth management firm of choice for independent, growth-oriented Financial Advisors and managing the recruitment of prospective Financial Advisors. This will be a regional opportunity that requires traveling ~50% in the West Region. The West Region includes: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT WA, WY. The candidate must be located within region to be considered for the role.
What you will do:
Develop leads and build relationships with prospective Financial Advisors, through professional yet persistent, ongoing contact.
Create a recruiting plan for your territory.
Accountable for meeting recruitment goals.
Serve as the primary point of contact with Financial Advisors, articulate and sell our business model and the benefits of affiliating with Cetera Financial Group.
Use your discretion in evaluating an advisor’s fit for Cetera Financial Group through knowledge of their book of business and other interactions with the advisor.
Deliver business presentations to prospective advisors and provide consultative support on Cetera Financial Group services, products, and technology.
Negotiate and close offers to Financial Advisors by comparing our independent brokerage model to the advisor’s existing compensation structure.
Capture recruiting activity throughout the Business Development pipeline using tools including but not limited to Salesforce and Excel.
Participate in outbound social media and call campaigns related to Business Development.
Work with cross-functional teams to support ongoing solution development and execution of recruiting process enhancements.
What you need to have:
5+ Years directly related work experience within financial services recruiting or sales
FINRA Series 7, 65 or 66 licenses
Proven negotiation skills and track record of creating compelling value propositions for prospective clients
Effective communication and presentation techniques
Working knowledge of Salesforce and Excel
Strong understanding of the sales process, pipeline management & metric achievement
Strong knowledge of the Financial Services industry
What is nice to have:
Prior experience within a fast-paced independent broker‑dealer environment
Bachelor’s Degree
Experience partnering with internal business teams such as Advisory Recruitment, Sales Enablement, Legal, Finance, Transitions, and Onboarding to set our advisors up for success.
Strong presentation skills and executive presence
Team-player with a positive, proactive attitude, ability to self-direct and manage teams effectively
Proficiency and familiarity with Salesforce and MS Office
History of implementing or improving business development programs, processes, or operating models
Travel Requirements: Up to 50%
Compensation: Total target compensation of up to approximately $320,000 (includes base salary, variable target-based incentives if conditions are achieved, as determined under the Company's compensation plans). Actual earnings may be more or less than target and depend on individual performance, business conditions and plan terms.
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About Us
What we give you in return:
Not many teams can say that they support people’s dreams coming to life. We happen to do that every day. And as important as we know your career is, we recognize that there’s a whole lot more to life. To ensure that our employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:
Inclusive health, dental, vision, and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
Easy access to mental health benefits to meet our team members and their families where they are.
20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
401(k) savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
Paid parental leave to support all team members with birth, adoption, and fostering.
Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.
Paid caregiver leave to provide time away from work when caring for an ill or recovering family member.
Additional benefits such as an Employee Assistance Program (EAP), identity theft protection (LifeLock), pet insurance, and other voluntary benefits to provide extra peace of mind
About Cetera
Cetera Financial Group ® (Cetera) is a leading network of independent retail broker-dealers and registered investment advisers empowering the delivery of objective financial advice to individuals, families, and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation and a leading provider of retail services to the investment programs of banks and credit unions.
Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.
Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All the referenced entities are under common ownership.
Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.
Agencies please note : this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.
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