VP of Business Development

Overview

Lead with Purpose. Grow with Impact. Shape the Future of Hospice.

We are seeking a dynamic and experienced Vice President of Business Development – Hospice to lead our sales strategy and execution across assigned territories. This leadership role is responsible for directing sales teams, building strategic relationships, and driving growth in hospice services. The ideal candidate will have a strong track record of healthcare sales leadership, a passion for building partnerships, and the ability to execute in a fast-paced, mission-driven environment.

Essential Functions of Position:

Lead and manage hospice sales functions across assigned regions.

Develop and implement effective sales methodologies to support referral and census growth.

Analyze and assess sales strategies, methods, and performance metrics to drive continuous improvement.

Collaborate in developing sales budgets and strategic growth plans.

Identify and capitalize on new marketing and business development opportunities.

Provide guidance, coaching, and accountability to sales professionals and leaders.

Build strong relationships through targeted outreach, referrals, and presentations.

Represent the organization at community and industry events to promote brand visibility.

Partner with clinical and operational leaders to align business goals and optimize outcomes.

Lead efforts in hiring, onboarding, and training high-performing sales teams.

Monitor and drive performance to meet or exceed admissions, census, and revenue goals.

Ensure compliance with all corporate policies and healthcare regulations.

About You

Specialized Knowledge/Skills:

Deep understanding of state and federal hospice regulations and guidelines

Experience with budgeting, financial reporting, and P&L analysis

Strong leadership and problem-solving capabilities

Comfortable with CRM and digital reporting tools

Excellent organizational, communication, and team-building skills

Able to manage multiple priorities and adapt quickly

High level of professionalism, integrity, and follow-through

Education/Experience:

Bachelor’s degree required; Master’s degree preferred

Minimum 5+ years of healthcare sales leadership experience

Must have experience managing other sales leaders

Proven success in developing and executing growth strategies in hospice or home health

Licenses/Certifications:

Valid driver’s license and automobile liability insurance required

Training/Technology Requirements:

Proficient in Microsoft Excel and PowerPoint

Experience analyzing and presenting data from electronic systems

Travel Requirements:

Travel required up to 60%

This position requires a Florida Level 2 background screening through the Care Provider Background Screening Clearinghouse. For information regarding the screening process, please visit the Florida Care Provider Background Screening Clearinghouse Education & Awareness website: https://info.flclearinghouse.com

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Additional Full-Time Benefits:

Medical, Dental, Vision Insurance

Mileage Reimbursement or Fleet Vehicle Program

Generous Paid Time Off + 7 Paid Holidays

Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

Free Continuing Education Units (CEUs)

Company-paid Life & Long-Term Disability Insurance

Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Join a mission-driven team and help expand access to high-quality hospice services

nationwide.

Lead. Develop. Deliver results.

Legalese

This is a safety-sensitive position

Employee must meet minimum requirements to be eligible for benefits

Where applicable, employee must meet state specific requirements

We are proud to be an EEO employer

We maintain a drug-free workplace

Location Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon

Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care

Home health care: Heartland Home Health

Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.