Director of Marketing & Communications

Overview

The Director of Marketing & Communications is responsible for developing and executing an integrated marketing and communications strategy that strengthens MPR's brand, supports business development, and positions the company as a trusted leader across its five business areas. This role oversees corporate communications, brand management, digital marketing, thought leadership, proposals support, content strategy, public relations, and internal communications.

Reporting to an MPR Principal Officer, the Director collaborates closely with business area leaders to align marketing initiatives with strategic growth objectives while managing one direct report and coordinating external agencies, consultants, and vendors as needed.

Duties/Responsibilities

Strategic Marketing Leadership

Develop and execute a comprehensive marketing and communications strategy aligned with the company's strategic plan and revenue growth objectives.

Partner with executive leadership and business area leaders to identify market opportunities, strengthen competitive positioning, and increase brand visibility.

Develop annual marketing plans, budgets, and performance metrics.

Ensure consistent messaging and brand standards across all business areas and communication channels.

Brand Management

Serve as the steward of the company's brand identity and value proposition.

Maintain consistency in visual identity, messaging, and positioning across all internal and external communications.

Lead brand evolution initiatives that reflect the company's technical expertise, culture, and strategic direction.

Business Development Support

Collaborate with business development teams to develop marketing materials that support client acquisition and retention.

Oversee development of brochures, presentations, qualification packages, project sheets, case studies, and other collateral,

Support major proposal pursuits by providing strategic messaging, graphics coordination, and quality review.

Promote cross-selling opportunities among the company's five business areas.

Communications

Lead external communications including press releases, media relations, awards submissions, speaking engagements, and industry recognition.

Develop executive communications and thought leadership content.

Oversee internal communications that reinforce company culture, strategic initiatives, employee engagement and other opportunities to reinforce shared consciousness across the company and within its individual business units.

Digital Marketing

Direct website strategy, content management, search engine optimization (SEO), email marketing, and social media programs.

Monitor digital performance and recommend improvements based on analytics.

Manage content calendars that showcase technical expertise, client success stories, innovation, and company culture.

Content Development

Working with company thought and business leaders:

Lead creation of high-quality technical and marketing content including:

Articles and blogs

White papers

Client success stories

Videos

Technical insights

Recruiting materials

Presentation materials

Translate complex engineering and consulting concepts into compelling, client-focused messaging.

Events and Industry Engagement

Develop marketing strategies supporting conferences, trade shows, client events, webinars, and sponsorships.

Coordinate promotional materials and event communications.

Identify opportunities to elevate company visibility within target industries and professional organizations.

Team Leadership

Supervise, direct, and mentor a marketing professional who supports these efforts.

Manage relationships with graphic designers, photographers, writers, web developers, public relations firms, and other external vendors.

Foster a collaborative, service-oriented marketing function that supports all business areas.

Analytics and Performance

Establish KPIs to measure marketing effectiveness.

Track campaign performance, website analytics, lead generation, brand awareness, and return on marketing investment.

Prepare regular reports for executive leadership with recommendations for continuous improvement.

Qualifications

Education

Minimum of a four-year degree in Marketing, Communications, Public Relations, Business, or a related field is required.

Experience

Ten or more years of marking and communications experience, preferably within engineering consulting, or other professional services organizations.

Experience developing integrated marketing strategies that support multiple business lines.

Experience with CRM platforms, marketing analytics tools, and proposal management software.

Leadership & Communication Skills

Ability to effectively manage time and prioritize work to meet commitments

Ability to multi-task across teams of engineers and managers on various projects

Motivated to expand skills and knowledge, as well as tackle new problems and take on new responsibilities

Ability to manage change and take active leadership in timely decision making

Ability to lead and motivate people and encourage teamwork

Excellent verbal and written communication skills with the ability to communicate effectively with clients, senior management, and vendors

Ability to work collaboratively across functional teams

Solution oriented with a goal of enabling our client’s success

Ability to work in a dynamic and fast-paced environment

Persistent, questioning attitude and the ability to accept that in others

Location: Alexandria VA (HQ)

Position Type: Full-time, exempt

Travel: Less than 15% as required by project assignments, and visits between MPR offices

Compensation: The salary range for this position is $150,000 to $225,000 annually. Actual compensation is based on several factors, including but not limited to experience, internal parity, education, and skills. We offer comprehensive healthcare benefits (medical, dental, vision), flexible spending accounts and health savings accounts, a 401(k) and profit sharing, as well as paid time off.

About MPR

MPR Associates is a thriving multi-discipline, specialty engineering services and consulting firm founded in 1964. Headquartered in Alexandria, Virginia, with additional offices in East Lyme, Connecticut; Burlington, Massachusetts; and Salt Lake City, Utah, MPR serves a wide and continually growing client base across the power and energy industries, federal services (DOE, DOD, and DHS), and the health and life sciences sector throughout the United States and internationally. For more than 60 years, MPR has built a reputation as the organization to which clients turn for specialty engineering solutions developed with integrity and technical excellence.

We make challenging projects successful by delivering reliable technical solutions throughout our client’s entire project or product life-cycle to benefit both our clients and society as a whole. We are an adaptive technical organization that identifies and responds to client needs, helping frame complex problems into workable technical and managerial solutions. We provide top-tier engineering services by focusing on first principles and relying on our multi-disciplined teams to bring energy, passion, and natural curiosity to solve unique and challenging first of a kind problems.

Our value lies in our people -- highly skilled and motivated professionals who value interesting, challenging technical work and have a desire for continuous learning. We hire the best and brightest, fostering a high-performance culture built on trust and respect that makes MPR an exceptional place to work. The combination of our talented people working together as a team with clients and our dedication to technical rigor enables us to develop innovative solutions that create lasting value for clients and society.

MPR Associates, Inc. is an equal opportunity and affirmative action employer, who participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, religion, age, disability, veteran’s status, sexual orientation, gender identity, genetic information or any other classification as required by applicable laws. MPR is a certified Virginia Values Veterans (V3) employer.