Marketing Director

Washington, D.C., The Association for Healthcare Philanthropy is seeking a Director of Marketing. This is a full-time position. This position is ideally suited for a hybrid work arrangement, with a combination of remote work and regular time in our Washington, DC office. However, we will consider a fully remote arrangement for an exceptionally well-qualified candidate.

Please send resume and cover letter to: Deb Borg, Human Resources, deb.suppleegroup@icloud.com

Summary of Position: The Association for Healthcare Philanthropy (AHP) is seeking a collaborative, strategic, and data-informed Marketing Director to oversee our core marketing initiatives across event promotions, membership retention, web, and digital channels.

The ideal candidate brings deep marketing expertise across both BTB and BTC marketing, and confident, evidence-based decision-making to the role, acting as a trusted partner across departments while establishing clear, effective campaign strategies grounded in industry best practices. This leader will also be responsible for standing up and executing a repeatable lead generation program for AHP Executive Advisors (AHP’s consulting division) targeting Chief Development Officers (CDOs) and healthcare philanthropy executives.

This position oversees AHP’s core marketing initiatives across event promotion, membership retention, web, and digital channels. The Marketing Director acts as a trusted partner across departments while establishing clear, effective campaign strategies grounded in industry best practices. This leader will also be responsible for standing up and executing a repeatable lead generation program for AHP Executive Advisors (AHP’s consulting division) targeting Chief Development Officers (CDOs) and healthcare philanthropy executives.

Principal Duties:

Embodies the values and core competencies of the Association at all times and positively promotes the Association’s culture. Supports all internal team members and departments in accomplishing the Association’s mission, vision, and goals. Brand Leadership & Team Management

Manage & Empower Creative Staff: Direct day-to-day work, campaign priorities, and professional development for the marketing coordinator and web & graphic designer. Brand Governance & Stewardship: Oversee visual identity and messaging consistency across all digital, print, event, and member-facing platforms in alignment with AHP brand standards. Stakeholder Collaboration & Strategic Guidance: Serve as a knowledgeable and trusted marketing advisor across the organization. Provide clear, data-informed guidance to cross-functional stakeholders, ensuring campaigns align with proven marketing standards (e.g., single CTA focus, mobile-first user experience, audience segmentation).

Multi-Channel Campaign & Membership Marketing

Event Marketing Strategy: Plan and execute multi-channel digital campaigns (email, social media, web, direct outreach) to drive attendance and engagement for AHP’s annual conferences and virtual and live events. Membership Acquisition & Retention: Partner with membership leads to design automated renewal journeys and member engagement campaigns that demonstrate clear membership ROI. Digital Infrastructure & Website Management: Oversee content governance, site hierarchy, and landing page optimization on WordPress in conjunction with the web & graphic designer and AMS integrations.

Lead Generation for Consulting Services

Stand Up B2B Lead Gen Pipeline: Build, execute, and refine a sustainable lead-generation engine for AHP’s consulting arm targeting healthcare C-suite and CDO decision-makers. Inbound & Nurture Campaigns: Oversee the production and promotion of quarterly executive briefs, virtual briefings/webinars, and low-friction health-check offers designed to convert passive readers into active consulting leads. Sales Enablement & Lead Tracking: Establish clear handover processes for warm leads to consulting staff and track conversion metrics through ActiveCampaign and CRM systems.

Analytics & Continuous Improvement

Performance Tracking: Track and report on key marketing KPIs (email CTRs, landing page conversions, event registration drivers, lead funnel velocities) to continuously inform campaign direction.

Position Specifications:

Education/Training/Certifications :

Bachelor’s degree in marketing or a related discipline preferred Experience: 5–7 years of progressive marketing experience, with at least 1–2 years in a team management or supervisory role (preferably within a professional association, non-profit, or B2B professional services environment). Lead Generation Expertise: Proven track record of developing B2B inbound lead generation strategies, lead magnet assets, and automated email marketing funnels. Strategic Communication & Collaboration: Strong interpersonal skills with a demonstrated ability to educate non-marketing stakeholders, ground decisions in campaign performance data, and establish strategic alignment across departments. Technical Proficiency: Hands-on experience with marketing automation tools (e.g., ActiveCampaign), CMS platforms (WordPress), basic database/CRM operations (re:Members, Higher Logic), and email analytics. Social Media Proficiency: Experience and comfort with developing and executing social media strategy (LinkedIn, Instagram, Facebook, etc.) Project & Team Management: Demonstrated ability to manage creative pipelines (design, copy, web publishing) under tight deadlines while maintaining team capacity and campaign quality.

Essential Skills/Knowledge:

Industry Knowledge: Experience in healthcare philanthropy, development/fundraising, or association management. System Knowledge: Familiarity with member management databases (AMS) and virtual event platforms. Based on qualifications and includes a comprehensive benefit package.