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Sales Manager

Cumulus Media

Listing collected from Cumulus Media's career site. NextChapter is independent of Cumulus Media.

Wilkes-Barre, PA · Posted October 28, 2026

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This listing does not state pay. Across 169 open sales manager listings that state pay, the middle half runs $60,000 to $138,000 and the median is $107,500.

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About the job

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit  www.cumulusmedia.com .

CUMULUS MEDIA| Wilkes Barre-Scranton, PA features great brands including: WMGS FM, Adult Contemporary Magic 93, WBHT FM, HOT Adult Hits, WBSX FM, 97.9 X Active Rock and WSJR/WBHD FM, CAT Country as well as our Cumulus Digital portfolio of products. The cluster radio stations reach a quarter of a million listeners on a weekly basis.

Position Overview

Sales Manager Cumulus Wilkes Barre - Scranton, PA

CUMULUS MEDIA | Wilkes Barre – Scranton, PA is looking for a dynamic, self-motivated Local Sales Manager to drive revenue in our market. The Sales Manager provides leadership to the station’s local sales efforts by giving direction, training, and feedback to the sales team. Assist account executives in prospecting, developing, and maintaining direct and new business, as well as local agency business, to assure established sales goals are met.

We are looking for someone who lives by our FORCE Cumulus values; WE are Focused, Responsible, Collaborative and Empowered! If you are looking for a great culture and professional environment, then Cumulus could be the home for you.

Key Responsibilities & Qualifications

Key Responsibilities:

Develop and implement a sales plan that will meet revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales.

Identify, recruit, train, coach, manage and develop high-performance Sales talent and build a successful team to ensure continued top line growth.

Maintain an ongoing recruitment effort to ensure top quality team, always having a bench of 3 or more candidates.

Attend high profile account presentations; provide coaching and leadership to sales team.

Conduct regular one-on-one meetings with Sales Team members to evaluate pending business for conversion and note in CRM accordingly.

Participate and lead Sales staff meetings and training sessions.

Inventory Management

Manage administrative functions connected with forecasting revenue, rate, pricing, and order approvals.

Actively participate in business & community associations with the intention of developing extensive relationships with local influencers and decision makers

Develop and build relationships with clients by providing quality customer service.

Lead communication with other departments to assure quality service when placing orders and arranging promotions.

Oversee special event sales.

Provide managerial assistance in rate negotiations, sales plans, and budgeting.

Develop creative, solution oriented, customer-focused revenue programs and ancillary sales projects.

Oversee and manage expenses of the Sales organization.

Qualifications:

3-5 years of experience in media or digital sales, 1-3 years sales management and mentoring experience preferred with a proven track record of success in the radio industry.

Proficient in all aspects of radio and digital sales, including use of quantitative/qualitative research, event development, and multiple platform/integrated sales expertise.

Familiar with the management of CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management and collections procedures

Bachelor’s degree in Business, Communications, Marketing, or related field is preferred.

Proficient in Microsoft Office suite, social networking platforms

Highly developed training and coaching skills including: organization, delegating, interviewing, and motivating salespeople.

Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations.

Excellent presentation skills

Flexible and creative

Pay Range

USD $100,000.00 - USD $100,000.00 /Yr. What We Offer

Competitive pay with performance-based bonus structure

Professional growth and career path

Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions

Recognition and reward for outstanding performance

Medical, Dental & Vision Insurance coverage

401K with company match to plan for the long-term

Paid Vacation & Holidays

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

Key Responsibilities:

Develop and implement a sales plan that will meet revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales.

Identify, recruit, train, coach, manage and develop high-performance Sales talent and build a successful team to ensure continued top line growth.

Maintain an ongoing recruitment effort to ensure top quality team, always having a bench of 3 or more candidates.

Attend high profile account presentations; provide coaching and leadership to sales team.

Conduct regular one-on-one meetings with Sales Team members to evaluate pending business for conversion and note in CRM accordingly.

Participate and lead Sales staff meetings and training sessions.

Inventory Management

Manage administrative functions connected with forecasting revenue, rate, pricing, and order approvals.

Actively participate in business & community associations with the intention of developing extensive relationships with local influencers and decision makers

Develop and build relationships with clients by providing quality customer service.

Lead communication with other departments to assure quality service when placing orders and arranging promotions.

Oversee special event sales.

Provide managerial assistance in rate negotiations, sales plans, and budgeting.

Develop creative, solution oriented, customer-focused revenue programs and ancillary sales projects.

Oversee and manage expenses of the Sales organization.

Qualifications:

3-5 years of experience in media or digital sales, 1-3 years sales management and mentoring experience preferred with a proven track record of success in the radio industry.

Proficient in all aspects of radio and digital sales, including use of quantitative/qualitative research, event development, and multiple platform/integrated sales expertise.

Familiar with the management of CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management and collections procedures

Bachelor’s degree in Business, Communications, Marketing, or related field is preferred.

Proficient in Microsoft Office suite, social networking platforms

Highly developed training and coaching skills including: organization, delegating, interviewing, and motivating salespeople.

Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations.

Excellent presentation skills

Flexible and creative

Competitive pay with performance-based bonus structure

Professional growth and career path

Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions

Recognition and reward for outstanding performance

Medical, Dental & Vision Insurance coverage

401K with company match to plan for the long-term

Paid Vacation & Holidays

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/