Product Marketing Lead

About Us

DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options.

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing!

About the Role

As a Product Marketing Lead, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll turn customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth.

In this highly collaborative role, you’ll work closely with Product, Sales, and Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed. You’ll have the opportunity to influence product strategy, champion the customer perspective and see your work directly contribute to engagement and adoption.

What You’ll Do

Manage Product Launches Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics

Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned

Define launch tiers and tailor launch activities to the size and strategic importance of each release

Shape Product Positioning and Messaging Develop and own positioning, value propositions, and messaging frameworks for each product

Define target audiences, buyer personas, and key use cases

Translate technical capabilities into clear, customer-focused benefits

Bring Market and Customer Insights to the Business Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions

Synthesize research into clear insights and recommendations for leadership and cross-functional partners

Identify market trends, emerging opportunities, and unmet customer needs

Drive Product Adoption Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns

Identify barriers to adoption and develop strategies to increase usage and customer value

Create resources such as guides, tutorials, release notes, and customer announcements

Content Development and Marketing Campaigns Create compelling content such as case studies, blog posts, white papers, webinars, and product videos

Partner with Marketing to plan and execute integrated campaigns that support product goals

Collaborate with design, content, and demand generation teams to produce high-quality asset

You Bring

5+ years of experience in product marketing, product management, marketing, sales enablement or

Exceptional written and verbal skills, with the ability to make complex ideas clear and engaging

Experience with market research, competitor analysis, and customer insight gathering

Proven ability monitoring competitive offerings, positioning, and go-to-market strategies

A collaborative approach and the ability to build strong relationships across teams

Experience creating presentations, sales materials, and other marketing content

Familiarity turning technical product capabilities into customer-focused value propositions

A strong customer mindset, with the ability to connect business goals to meaningful customer outcomes

Strong analytical, organizational, and project management skills

Location

This role is open to candidates in the following locations: New York City, NY - Hybrid

This role is expected to come into the office on a cadence set by the Hiring Manager/Team.

If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations.

Applicants must be authorized to work for any employer in the U.S. DriveWealth does not sponsor or take over sponsorship of an employment visa at this time.

Pay Range : $140,000 – $160,000 USD

Working at DriveWealth

We do our best work when we're in the same room. To maintain the speed our partners expect, our New York, Chicago, and Lithuania teams work in office on a hybrid schedule. We've found that being physically side-by-side is the only way to solve complex problems in real-time and stay truly accountable to the products we ship. When you're here, you're working directly with the people making the decisions.

To support that work, we provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays.

Work Authorization

Applicants must possess the legal right to work in the country where the position is located at the time of application. DriveWealth requires all employees to provide original documentation verifying their work authorization on or before their first day of employment.

For US-based roles: Applicants must be currently authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship. DriveWealth does not provide visa sponsorship or support for employment authorization, including transfers, at this time. Offers of employment are strictly contingent upon an individual’s ability to secure and maintain the legal right to work at the Company.

How We Think About AI

We leverage AI to work smarter and move faster. We