At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

Sitting within NA Marketing, the Agency Operations team leads agency model strategy, curates talent for a robust agency roster, steers annual scope planning and spend, and oversees agency performance and relations across the US and Canada portfolio at Molson Coors. The Senior Marketing Manager, Agency Operations role ensures the company is getting optimal value from new and existing marketing agency investments through careful stewardship of agency roster strategy, scope development, appropriate usage of deliverable menu and agency model, data analysis, monitoring of utilization and ongoing production and partner training. This role will also support the team in leading agency management and relationship best practices for the company and marketing department.

What You’ll Be Brewing:

Maintain a Modern Agency Model that delivers on needs of Brand, Marketing Vision, and Portfolio Strategy to appropriately allocate resources and scope, inclusive of agency lifecycle management

Provide ongoing data analysis to inform decisions on how to improve the work, the relationship, and effectiveness of spend as a steward of the business.

Maintain an external focus by researching agency landscape and trends, curating new potential agency resources and approaches in agency management and compensation

Lead agency roster strategy across lead creative, specialty and design agencies in the US and Canada, including recommending model changes to leadership and managing agency transitions and offboarding

Lead RFPs and agency searches as first point of contact, partnering with Brand and Procurement on new agency resource requirements

Identify how agency performance metrics can be expanded to additional hard data inputs

Continuous oversight to optimization of Deliverable Menu and Agency Model Accountability

Ownership of digital scoping tool, including training and usage as a resource for internal and external partners

Partner with Procurement and Legal on agency contract renewals, amendments and terminations, while ensuring contract compliance (both sides) for marketing agency agreements.

Consistently analyze the efficiency and effectiveness of agency spend with respect to deliverable models, staffing plans, fee structures, quarterly utilization

Produce the annual agency spend report with related action-driven analysis for CMO and Finance; present findings to Marketing Leadership Team.

Ensure that all financial and legal reporting and control processes are supported with proactive communication in all agency relationships and lifecycles.

Lead the agency performance evaluation process, including year-end evaluation, calibration and leadership review, and mid-year and year-end Partnership Health conversations across all Brand teams and key internal stakeholders

Design, field and report on the annual agency partner survey, and use results to guide Partnership Health conversations

Lead the annual agency engagement program, including the Agency Partner Forum and Academy

Lead annual scope planning process, managing Brand and Agency partners collectively and rolling up locked scope and fees for Finance and Procurement contracting

Partner with Brand teams to navigate comprehensive agency onboarding

Build strong partnerships with Procurement and Finance to present a unified front to agency partners

Roll out agency-facing policies and guidelines (for example AI policy, production guidelines and competitive conflict guardrails) and monitor compliance

Represent Molson Coors in industry forums such as the ANA Agency Relations committee

Pro-actively and consistently offer new solutions to improve the agency value equation against Company and Portfolio Strategy

Success looks like:

Strong leadership & cross-functional collaboration with key leaders across Marketing, Finance, and Procurement to deliver creative effectiveness in Agency Operations.

Build enduring relationships with agency partners to ultimately deliver business outcomes for our brand and portfolio goals, which includes the very best talent to deliver the work.

Make Molson Coors the #1 client our agency partners want to work with

Drive greater creative effectiveness, while maintaining efficiencies in the roster to deliver the very best work

With strength in: Strategic Acumen

Industry leadership, including awareness of what agencies are doing the best work to guide the model

Strong diplomacy

Agency “linguist”

Brand, Shopper, and Design Creative Processes

Credibility & Enlisting Trust

Staying on top of Industry Insights and Trends, inclusive of New Models

Key Ingredients

Bachelor’s degree required, and Experience performing a similar role within a company with a significant spend with external agency partners, or Agency Experience with demonstration of client team leadership OR Brand Marketing experience

Financial management experience required.

Minimum 7 years of marketing or agency management experience.

Knowledge of a marketing creative eco-system

Cross functional relationship building

Agency and vendor management skills

Must demonstrate the following competencies

Builds collaborative relationships, with the ability to influence.

Proactive, self-starter

Analytical thinking

Strong financial aptitude

Data analysis and storytelling

Business acumen, enterprise minded

Creative acumen

Execute with excellence, with strong attention to detail

Innovative thinking, creative problem solving

Project, resource management

Other requirements

Strategic acumen

Ability to collect and analyze data points to connect the dots and make recommendations to leadership with articulate storytelling

Strong interpersonal skills

Ability to manage and prioritize multiple demands.

Managing multiple key stakeholders and individual brand priorities across markets

Beverage Bonuses:

We care about our People and Planet   and have challenged ourselves with stretch goals around   our   key priorities

We   care about our communities, and   play our part to make a difference – from charitable donations to hitting the streets together to build parks,   giving back to the community is part of our culture and who we are

Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization

Ability to grow and develop your career centered around our First Choice Learning opportunities

Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans,   an engaging Wellness Program,   and   an Employee Assistance Program (EAP) with amazing   resources

Access to cool brand clothing and swag, top events   and, of course...   free beer and beverages!

Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

Employees identified through our succession planning process as “Ready Now” will be considered first. Those who are identified as Ready in Time or who are not formally on a succession plan will be considered in conjunction with external applicants if a “Ready Now” successor is not appointed.

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com .

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings : $129,900.00 - $170,500.00 (posting salary range) + 20 % target short term incentive + target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.