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Marketing Manager, Marketing & Communications Department

Norton Healthcare

Listing collected from Norton Healthcare's career site. NextChapter is independent of Norton Healthcare.

Louisville, KY · Posted November 3, 2026

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Pay compared with the market

This listing does not state pay. Across 63 open marketing manager listings that state pay, the middle half runs $81,500 to $135,500 and the median is $105,000.

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Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).

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About the job

Responsibilities

The Marketing Manager will develop, implement, and evaluate strategic marketing plans to grow preference and volume for assigned business area. Works with senior management to ensure marketing plans align with overall strategy. Determines proper marketing mix to most effectively use available resources.

Key Accountabilities:

Collaborate with key internal customers to develop strategic annual plans to drive awareness, preference and usage for assigned business area.

Establish effective working relationships with key internal departments, agency, and other vendor partners to advance key initiatives.

Establish benchmarks of success, including budget management, project and campaign metrics, and provide quarterly updates.

Working across department and within the system, apply best practices to support system branding goals, achieve incremental value and / or efficiencies.

Identify new/better ways to connect with current and potential “guest”; ensure NHC share of voice exceeds competitors.

Qualifications

Required:

Three years marketing or communications

Bachelor Degree

Desired:

One year healthcare marketing to include development/implementation of integrated marketing campaigns

Master Degree

The Marketing Manager will develop, implement, and evaluate strategic marketing plans to grow preference and volume for assigned business area. Works with senior management to ensure marketing plans align with overall strategy. Determines proper marketing mix to most effectively use available resources.

Key Accountabilities:

Collaborate with key internal customers to develop strategic annual plans to drive awareness, preference and usage for assigned business area.

Establish effective working relationships with key internal departments, agency, and other vendor partners to advance key initiatives.

Establish benchmarks of success, including budget management, project and campaign metrics, and provide quarterly updates.

Working across department and within the system, apply best practices to support system branding goals, achieve incremental value and / or efficiencies.

Identify new/better ways to connect with current and potential “guest”; ensure NHC share of voice exceeds competitors.

Required:

Three years marketing or communications

Bachelor Degree

Desired:

One year healthcare marketing to include development/implementation of integrated marketing campaigns

Master Degree