Vice President for Strategic Enrollment Management

Vice President of Strategic Enrollment Management at Regis College Download Position Profile (opens in a new tab) Regis College seeks an experienced, collaborative, and mission-driven enrollment leader to serve as its next Vice President of Strategic Enrollment Management (VPSEM). The VPSEM will build upon the university’s nearly century-long commitment to expanding opportunity, supporting student success, and preparing graduates for lives of purpose, leadership, and service. Founded by the Sisters of St. Joseph of Boston in 1927, Regis has evolved into a vibrant, inclusive university known for its close-knit community, career-focused programs, and commitment to educating the whole person. Regis serves approximately 2,800 undergraduate, graduate and online learners through distinctive programs that prepare students to pursue excellence, become change agents in their communities, and serve as leaders in a more just and compassionate society. As Regis celebrates its centennial year, the Vice President will join a dynamic and newly assembled senior leadership team led by recently inaugurated President Robin Cautin. This is a unique opportunity to contribute to a shared vision for the institution’s second century, strengthening enrollment, advancing student success, and positioning Regis for continued growth and impact. THE POSITION The Vice President of Strategic Enrollment Management (VPSEM) serves as the chief enrollment officer, providing strategic leadership and vision for centralized student recruitment, enrollment management, and retention. Reporting directly to the President and serving as a key member of the senior leadership team, the VPSEM will guide enrollment forecasting, financial aid and scholarship strategy, and tuition discounting to support both access and long-term financial sustainability. The Vice President will bring a strong understanding of contemporary enrollment practices and will leverage analytics, market intelligence, and emerging technologies to strengthen recruitment, retention, and enrollment outcomes while advancing Regis College’s mission in an increasingly competitive higher education environment. The VPSEM oversees undergraduate, graduate, and adult student admission, financial aid, enrollment systems and operations, and enrollment communications. Through the leadership of a talented team of enrollment professionals, the VPSEM will foster a culture of collaboration, innovation, accountability, and student-centered service while ensuring the division is well positioned to achieve enrollment, retention, and net tuition revenue goals. A visible and trusted campus leader, the VPSEM will build strong relationships across the Regis community and serve as a compelling ambassador for the institution’s mission, values, and distinctive educational experience. ESSENTIAL DUTIES AND RESPONSIBILITIES The essential duties and responsibilities for the Vice President of Strategic Enrollment Management are as follows: Leadership Advise the President, senior leadership, and the Board of Trustees in all matters related to enrollment and the strategic positioning of the university amid the rapidly evolving landscape. Lead the development of strategic enrollment plans to support institutional goals, and guide, support, and implement institutional strategic initiatives. Prepare Regis leadership for demographic shifts, market trends, and changes in regulations and policy; educate the university on the evolving needs and expectations of student populations. Represent Regis with wisdom and insight through presentations and conversations, attending conferences, engaging with partner schools, programs, and organizations, and responding to media requests. Strategic Enrollment Provide vision for, and build, a proactive, dynamic, and highly successful centralized division of enrollment management. Develop and execute a strategic enrollment management plan that ensures a sustainable, talented, and diverse student body across all academic programs and populations, including undergraduate, graduate, adult, and online learners. Ensure the effective implementation, integration, and optimization of enrollment technologies (e.g., CRM, SIS, generative AI), enhance data reporting capabilities, and support innovation through emerging digital tools and platforms. Utilize advanced data analytics to measure, analyze, and assess divisional efforts to enhance student recruitment, optimize financial aid strategies, and improve yield. Oversee financial aid and scholarship allocation to maximize accessibility while meeting institutional revenue and net tuition revenue goals. Oversee the division’s operating budget utilizing institutional resources judiciously, increasing efficiency, monitoring outcomes and impact, and providing oversight, evaluation and accountability for vendors. Collaboration Collaborate with all areas of the university; provide regular reports to community partners, encouraging understanding and engagement in enrollment management functions and the appropriate and transparent dissemination of data and information. Partner with Academic Affairs to provide market feedback and analysis to support the development of academic programs in alignment with student demand; facilitate the collaboration with program directors, chairs, and deans in evaluating program capacity, implementation of recruitment strategies, and achievement of enrollment goals. Partner with the Office of Marketing and Communications on enrollment marketing and communications efforts that align with Regis’ institutional brand and strategic priorities; promote the “Rise at Regis” campaign, which highlights Regis College as a vibrant, supportive choice for higher education and prepares students for life, career goals, and professional success. Collaborate with the athletics department to identify potential student populations and strategies to increase recruitment efforts and ensure a strong partnership between the departments. Engage with the CFO to align enrollment strategies with revenue goals, optimize financial aid modeling, and support long-term financial planning through accurate enrollment forecasting and tuition revenue projections. Cultivate relationships with external partners, including high schools, community colleges, corporate entities, OPM partners, and alumni networks, to expand recruitment channels. Supervision and Mentorship Lead and mentor a team of talented enrollment professionals with a focus on employee development and retention. Foster a culture of innovation, collaboration, and accountability. Create a collaborative environment and empower direct reports to lead within and across their teams in a manner that supports division-wide goals and institutional objectives. Enhance professional development through formal and informal opportunities to support employee growth and foster best-in-class admission, recruitment, and financial aid programs. QUALIFICATIONS, SKILLS, AND CHARACTERISTICS Regis is seeking an experienced enrollment management leader with a proven record of success in the recruitment of undergraduate, graduate, adult, and online students. This role requires a minimum of ten years of progressive experience in enrollment management, admissions or financial aid, and previous experience in a strategic, senior-level position. The successful candidate will be required to have earned a bachelor’s degree; an advanced degree from a regionally accredited institution is preferred. In addition, the successful candidate will possess the following: Demonstrated success in developing and executing comprehensive strategic enrollment plans aligned with institutional goals. Strategically deft, with the ability to analyze, interpret, and present relevant information in a manner that supports decision-making, and educates and engages collaborators. Proficiency in financial aid strategy, including optimization, forecasting, scholarship allocation, and leveraging aid to support enrollment and access. Strong technical, analytic, and problem-solving skills, including advanced data literacy: segmentation, forecasting, cohort analysis, and ROI modeling. Thoughtful use of AI, automation, and predictive tools to improve efficiency and effectiveness. Exceptional leadership and team development skills, with a commitment to staff mentorship and professional growth; proven people leader who builds accountable, metrics-driven teams. Familiarity with the admission and retention strategies of traditional and non-traditional populations, including adult, graduate, and online students. Proven ability to work with diverse stakeholders, both on and off campus; willingness to engage effectively with prospective students and families, counselors, faculty, staff, alumni, community-based organizations, national admission and financial organizations, and other external audiences on behalf of the institution. An understanding of NCAA regulations for Division III athletics and demonstrated experience building partnerships and processes with coaches and athletic administrators to actively and competitively facilitate the strategic recruitment of student athletes. An institutional view of challenges, opportunities and resources with the courage to communicate honestly and transparently with one’s supervisor, peers and others, while doing so in a constructive and diplomatic fashion. Excellent communication, collaboration, and negotiation skills, with the ability to influence across complex organizational structures. Advanced knowledge of digital and data-driven enrollment and enrollment marketing practices, including effective use of CRM, SIS, social media and digital marketing tools, and emerging technologies such as generative AI. Strong analytical capacity with the ability to produce forward-looking, transparent strategic plans and budgets that link expenditures to outcomes; capacity to assess the effectiveness of how recruitment and financial aid funds are employed to achieve enrollment goals; eagerness to engage in a continuous dialogue about enrollment and other areas with the President and senior leadership. Commitment to and respect for the university’s Catholic mission, with the ability to reflect the values of its mission in enrollment strategies. REGIS COLLEGE Regis College was founded by the Sisters of St. Joseph of Boston in 1927 as an undergraduate, residential, women’s liberal arts institution, at a time when higher education options for women were limited. Its mission was to strive for excellence and welcome all women without distinction. Over its history, grounded in its mission, it has evolved to meet the changing needs of the day. During the 1970s, Regis began granting its first graduate degrees. In 2007, it became a co-ed institution and launched its first doctoral program, the Doctor of Nursing Practice. This was followed by a second doctoral program, the Doctor of Education in Higher Education Leadership, which was launched in 2013. In 2017, Regis embarked on a new strategic initiative, offering its first fully online programs. Today, Regis offers programs in the arts and sciences, education, business and communication, professional studies, and nationally recognized programs in nursing and health sciences. With many programs offered fully online, the university’s reach is global. The mission of the university remains consistent with its founding values. Rooted in the Catholic intellectual tradition and inspired by the social justice values of its founders, Regis is a welcoming and inclusive community. The university provides access to an academically rigorous education grounded in the liberal arts tradition through innovative learning opportunities and collaborative engagement at all degree levels. Regis lives up to its motto, Via Veritas Vita (“the way and the truth and the life”), which reflects its tradition of empowering students to seek knowledge in order to pursue meaningful life experienc