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Brand strategy

About the job

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and veterinary care. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, Aspen Dental Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet veterinary. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our continued growth, we have an exciting opportunity to join our Marketing team as Senior Director, Brand Marketing. This is a critical role in the organization driving brand marketing strategy for this brand.

Job Overview:

We are seeking a highly experienced and strategic Senior Director, Brand Marketing to lead the development and execution of integrated brand marketing campaigns. The Brand Marketing Director will be responsible for defining and driving the overall brand strategy, ensuring consistent positioning and messaging across all channels. This role requires a strong background in campaign development, creative strategy, and data-driven decision-making to elevate brand awareness, drive customer engagement, and increase market share.

Key Responsibilities :

· Develop and lead the overall brand strategy to strengthen market positioning and ensure consistent brand messaging across all touchpoints.

· Oversee the planning, development, and execution of multi-channel marketing campaigns (digital, social media, print, events, and influencer partnerships).

· Define and maintain the brand’s voice, tone, and visual identity to ensure consistency in all communications.

· Collaborate with internal teams (creative, product, sales, and customer experience) to align brand strategy with business goals.

· Conduct market research and analyze customer insights to identify opportunities for growth and differentiation.

· Manage and mentor a team of brand marketing professionals, fostering a high-performance and collaborative culture.

· Develop compelling and creative brand narratives that resonate with target audiences and drive emotional connection.

· Lead the creation of content strategies to support product launches, brand initiatives, and customer engagement.

· Monitor and report on campaign performance using key performance indicators (KPIs) such as brand awareness, engagement, and conversion rates.

· Manage the brand marketing budget to maximize ROI and ensure cost-effective execution of campaigns.

· Partner cross functionally to design and manage promotional strategies

· Stay informed on industry trends, competitor activities, and market dynamics to adjust strategies as needed.

Qualifications :

· Bachelor’s degree in Marketing, Business, Communications, or a related field.

· 10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.

· Strong understanding of consumer behavior, market segmentation, and competitive positioning.

· Expertise in managing multi-channel campaigns, including digital, social media, traditional media, and experiential marketing.

· Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.

· Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

· Experience working with creative teams to develop impactful brand messaging and content.

Preferred Skills :

· Experience in healthcare, dental, or medical devices is a plus.

· Background in rapid asset development across digital channels

· Strong storytelling and creative strategy skills.

· Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.

· Experience in managing agency relationships and creative partners.

If you are an applicant residing in California, please view our privacy policy here:

https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Salary: Annual pay range: $190K - 225K plus bonus/incentives

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match