Paid Search Manager

Overview

Build Your Career with Rural King

Rural King is seeking a Paid Search Manager to lead paid digital advertising strategy, execution, and optimization across platforms including Google Ads, Meta Ads, and connected TV. This role drives campaign performance, manages budgets and audience targeting, identifies opportunities to improve advertising efficiency, and provides data-driven recommendations to support business goals. The Paid Search Manager also leads and develops the paid search team while supporting marketing initiatives across Rural King and its affiliated businesses.

Related Job Titles

Paid Search Manager • Paid Media Manager • Digital Marketing Manager • SEM Manager • Search Engine Marketing Manager • Performance Marketing Manager • Paid Advertising Manager • Digital Advertising Manager • PPC Manager • Paid Media Strategist • Search Marketing Manager • Digital Campaign Manager

Responsibilities

What You’ll do

As a Paid Search Manager you will lead the execution, channel-level strategy, optimization, and performance management of paid digital advertising across Google Ads, Meta Ads, CTV/OTT/ZTV, and other paid advertising platforms. This role supports Rural King, Rural King Tractors, Rural King Guns, and other major business and marketing initiatives.

Working within the digital branch of Rural King's marketing team, this position translates campaign objectives and business priorities into effective channel strategies, platform tactics, and execution plans. The Paid Search Manager oversees strategic decisions within assigned advertising mediums, including audience targeting, bidding strategies, campaign structure, placement selection, creative testing, and ongoing optimization.

This role manages day-to-day channel performance, monitors budget pacing, identifies opportunities to improve advertising efficiency, and recommends tactical adjustments based on data and performance trends. The Paid Search Manager also provides platform-specific expertise and recommendations to support broader campaign planning and investment decisions.

As the leader of the paid search division, this position supervises and develops team members, establishes channel management standards, and ensures paid advertising efforts are executed effectively and measured accurately in support of divisional objectives.

Develop and execute channel-level strategies across Google Ads, Meta Ads, CTV/OTT/ZTV, and other paid advertising platforms.

Translate overarching marketing objectives and campaign direction into platform-specific strategies, campaign structures, audience plans, and execution priorities.

Make strategic adjustments within assigned advertising mediums based on performance trends, audience behavior, platform developments, and testing results.

Oversee campaign targeting, bidding strategies, placements, keyword management, creative testing, and conversion optimization.

Identify opportunities to improve platform performance, test new advertising capabilities, and refine channel tactics.

Establish best practices, workflows, and quality standards for campaign execution and optimization.

Campaign Execution and Optimization

Oversee the development, launch, monitoring, and optimization of paid advertising campaigns.

Evaluate campaign performance against established objectives and recommend adjustments to improve traffic quality, conversions, customer acquisition efficiency, and return on advertising spend.

Lead testing initiatives across audiences, creative assets, ad formats, bidding strategies, and landing pages.

Ensure campaigns align with approved messaging, promotional priorities, brand requirements, and established marketing direction.

Monitor advertising platform updates, algorithm changes, and industry developments to inform ongoing optimization.

Budget Management and Performance Reporting

Manage day-to-day budget pacing and deployment within approved channel and campaign allocations.

Monitor spending, forecast performance, identify variances, and recommend tactical budget adjustments.

Analyze platform and campaign performance to identify opportunities for improved efficiency and effectiveness.

Provide channel-level performance reporting, insights, and recommendations to the Division Manager of Digital Marketing and Customer Engagement.

Recommend changes to channel allocations, investment levels, or execution priorities when performance trends indicate an opportunity or risk.

Escalate material budget changes and investment recommendations requiring divisional approval.

Cross-Functional Collaboration

Partner with the Division Manager of Digital Marketing and Customer Engagement to translate overarching campaign strategies into effective paid advertising execution.

Collaborate with creative, merchandising, e-commerce, analytics, and other relevant teams to coordinate campaign requirements and improve performance.

Guide paid advertising creative requirements, format recommendations, and testing priorities in partnership with creative teams.

Coordinate with relevant stakeholders to support promotional calendars, product launches, seasonal campaigns, and other major business initiatives.

Communicate channel performance, optimization opportunities, and execution needs to leadership and cross-functional partners.

Team Leadership and Development

Supervise, mentor, and develop assigned team members.

Provide technical and strategic guidance on advertising platforms, campaign management, testing, and optimization.

Foster a culture of initiative, collaboration, analytical decision-making, accountability, and continuous improvement.

Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.

Perform other duties as assigned.

What We’re Looking For

Bachelor’s degree in Marketing or related field.

6+ years of hands-on paid search management experience.

Strong analytical and strategic thinking skills.

Experience overseeing budgets and performance reporting.

Excellent communication and collaboration abilities.

Proficiency with Microsoft Office Suite or related software.

Robust experience with Google, Meta, OpenAI, and other digital advertising platforms.

Working knowledge of Microsoft Office Suite.

Comfortable navigating computer systems and software to assist customers or manage activities.

Excellent verbal and written interpersonal and communication

Qualifications

Physical Requirements

Ability to sit or stand for extended periods.

Ability to lift up to 15 pounds periodically.

Ability to navigate and access all required facilities.

Ability to communicate effectively in person, by phone, and electronically.

Close vision required for computer-related activities.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

Why Join Rural King?

At Rural King, we believe our people are the foundation of our success. As a family-owned company with a strong history of growth, we provide opportunities to learn, grow, and build a rewarding career.

When you join our team, you'll enjoy:

Competitive pay

Medical, dental, and vision insurance

Paid time off and paid holidays

401(k) with company match

Associate discounts

Career growth and advancement opportunities

Training and professional development

A collaborative, team-focused work environment

The pay range for this position is $72.500 - $77,500 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. Eligible associates may also receive overtime pay in compliance with applicable laws.

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