The role of Assistant or Associate Copywriter on the Abercrombie Kids team will focus on developing creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts. The ability to create a concise narrative is required—conveying a fashion perspective that reflects the brand’s effortless and elevated positioning, while resonating with the appropriate audience. In addition to writing, this role collaborates closely with design, strategy and merchandising teams to understand customer insights, ensure accuracy of product priorities and demonstrate brand/product differentiators. Successful candidates will have a relentless passion for fashion as well as for our brands, a strong knowledge of copywriting and applicable experience in marketing, preferably retail. All A&F copywriters must possess near-perfect editing and grammar skills and be able to write succinct, clever, on-brand copy that has a clear point of view and a recognizable voice. The ideal applicant is curious, optimistic and highly collaborative while also maintaining a self-starter mindset.

What will you be doing?

Writing weekly marking emails for abercrombie kids and baby/toddler

Creating consistent editorial copy and incorporating voice across all touchpoints

Balancing editorial copy with technical product copy, promo language, navigational copy

Working closely with seasonal team to ensure follow-through from campaign messaging

Maintaining constant communication with weekly team to ensure quality and consistency

Ensuring legal compliance of product claims in copy + meeting customer expectations

Writing longer-form script copy for podcasts, paid media, and video platforms

Helping create unique, ownable product names for kids OPM (on-product marketing)

Writing editorial/romanticized language to define collections and key items on-product

Staying on top of fashion trends and language, including competitor sites/emails

Editing copy based on leadership feedback, changes to product, trends, performance, etc.

Staying curious and up-to-date on fashion trends and industry standard language

Performing and sharing competitive research with the team to inform copy going forward

Participating in team collaborations to strengthen the culture, share knowledge and serve as the subject matter expert for email marketing

What will you need to bring?

All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice

Bachelor's degree, preferably in English, Creative Writing or Advertising/ Copywriting, or related experience

Basic knowledge of marketing principles

A relentless passion for fashion and working knowledge of retail/product terminology

1+ years of copywriting experience, preferably retail

A portfolio showcasing your creative writing, technical ability, relentless attention to detail and grammar proficiency - please include any relevant samples of your work

Strong written/verbal communication & exceptional editing skills

Seamless ability to operate autonomously with strong time management skills

Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment

Open to constructive criticism in collaborative environments and can quickly action upon

An ongoing interest in fashion and familiarity with our brand/competitors

Working knowledge of Microsoft Office, Excel, and Teams is mandatory, experience with Mural, AirTable and Figma is helpful but not required

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

Incentive bonus program

401(K) savings plan with company match

Annual companywide review process

Flexible spending accounts

Medical, dental, and vision insurance

Life and disability insurance

Associate assistance program

Paid parental and adoption leave

Access to fertility and adoption benefits through Carrot

Access to mental health and wellness app, Headspace

Paid Caregiver Leave

Mobile Stipend

Paid time off & one paid volunteer day per year, allowing you to give back to your community

Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)

Seven associate wellness half days per year

Onsite fitness center

Merchandise discount on all of our brands

Opportunities for career advancement, we believe in promoting from within

Access to multiple Associate Resource Groups

Global team of people who will celebrate you for being YOU!

This role allows for remote work across the U.S.. Therefore, in states and cities that require the hourly or salary compensation or pay range to be included in a job posting, the recruiting pay range for this position is $53,500 - $68,000. Factors that may be used to determine your actual rate may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands.

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.