Senior Media Strategist

Mission

We give growing brands the confidence , defensibility , and predictability to buy and execute real world advertising like the strategic channel it is.

Vision

Be the strategic partner who has built the intelligence layer for brands to confidently extend their omnichannel campaigns into the real world.

Values - how we work

We obsess over the customer's real problem

Chase, say, do

Move with urgency and intention

Build with transparency

Become the standard

Bring the juice

Value Alignment

Onescreen hires and develops people with a builder's mindset: curiosity about how things actually work, a habit of pulling the thread past the first explanation to the structural cause, systems thinking that asks "what's the most efficient way to do this" before "how do I do this," and a discomfort with the status quo that shows up as extending the system instead of routing around it. We're services-led today, by design, but our enterprise value depends on proving a scalable platform model — which means every workaround, stale export, or side-doc this role creates or notices is a signal worth surfacing, not a convenience worth keeping quiet. This role is evaluated on the builder's mindset as directly as it's evaluated on its core responsibilities.

About the role

We’re looking for a Senior OOH Media Planner to join our Planning team. You’ll own the strategy and execution of out-of-home campaigns across a range of clients and verticals, lead vendor relationships and negotiations, and help raise the bar for planning craft across the team. This role is for an experienced planner who can operate independently, guide junior planners, and help shape how the Onescreen platform evolves.

Key responsibilities

Campaign Strategy: Own audience strategy, market selection, and format mix for each campaign; build recommendations that tie back to client objectives

Vendor management: Own OOH vendor relationships; lead negotiations to secure value, placement, and added-value opportunities

Client Collaboration: Partner with AEs, account managers, and creative teams on objectives; present plans to clients and senior decision makers with the AE

Platform and Product: Operate as a power user of the Onescreen platform; surface product feedback to the product team

Team Development: Mentor and review the work of junior planners and associates; contribute to planning process and best practices

Skills and experience

CRITERION

REQUIREMENT

Experience

3 to 5 years of experience in OOH media planning, with demonstrated ownership of client campaigns

Technical skills

Strong working knowledge of audience and measurement tools (Geopath, Nielsen, Google Analytics, or similar); advanced spreadsheet skills; comfort in web-based planning platforms; exposure to campaign evaluation and attribution methodologies

Industry knowledge

Out-of-home media, retail media networks, ad tech / programmatic

Behaviours

Operates independently with sound judgment on priorities; confident presenting and defending a recommendation; invests in developing others; brings the builder’s mindset described below to everyday work

Reward

COMPONENT

DETAIL

Base salary range

$110,000 - $150,000

Variable pay plan

Corporate Variable Bonus

Benefits

Health insurance