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Head of Marketing (B2B AI for Financial Institutions)

ScrumAID

San Francisco, CA · Posted November 1, 2026

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About the job

A Series A company that already turns a profit sells agentic AI to community-focused financial institutions such as credit unions and local banks. It needs a marketing leader to build the function from scratch. The hire works for the CEO, shapes how the market understands a young product category and assembles a compact team of senior people.

Responsibilities

Personally own how the platform is positioned, described and marketed, with no delegation of the core work

Plan and run go-to-market for launches, including sales materials like battlecards, playbooks and competitor research that help win deals

Generate demand and pipeline together with sales, holding a shared revenue-linked goal

Recruit and mentor a new marketing team and establish its operating rhythm

Be the company’s voice at industry conferences, analyst sessions and customer gatherings

Qualifications

Eight to sixteen years in B2B marketing, with hands-on product marketing leadership

At least two years at a scaling Series A to D startup, with a visible contribution to its growth

Skill at turning complex technical capabilities into clear messages for non-technical executives

Experience leading a small team while staying hands-on

Daily, deep use of frontier AI tools in your own workflow

Preferred: conversational AI, voice AI or CX automation background, plus public speaking experience

On-site in the San Francisco Bay Area, five days a week. Visa transfers considered.