Associate Director, Analytics

An independent media agency is building AI-enabled analytics tools that help clients make faster, better investment decisions. Its approach connects media performance with business results to turn reporting into practical recommendations. As Associate Director, Analytics, you’ll help bring these capabilities into everyday use while leading measurement and client conversations. You’ll combine hands-on reporting ownership with strategic analysis across a major B2B account and other agency clients.

Who You Are Required Experience

6-9 years in marketing analytics, media measurement or business intelligence

Brings a strong understanding of media channels, cross-channel performance and how measurement connects to business goals

Client-facing analytics experience translating complex findings into clear presentations and actionable recommendations

Hands-on dashboard and BI experience, using tools such as Tableau, Looker, Power BI or comparable platforms, with working knowledge of ETL, data integrations and quality assurance

Currently working with attribution, MMM, causal impact modeling, brand lift and incrementality

Organized, proactive and comfortable managing multiple priorities independently

Able to work without employer sponsorship

Preferred Experience

Media agency background; client-side experience with strong media knowledge is also relevant

Snowflake, SQL, cloud data platforms or reporting automation

Experience using AI or agentic tools

B2B or financial services client experience

What You’ll Do

Lead client analytics conversations, explain performance drivers and recommend changes to media investment

Build measurement frameworks and KPIs across TV, CTV, programmatic, paid search, paid social and other digital channels

Own dashboards and reporting, including configuration, quality checks, troubleshooting and ongoing enhancements

Drive adoption of an analytics platform through client and internal training, reporting setup and coordination with technology partners

Provide modeling inputs and interpret findings from MMM, causal impact modeling, brand-lift studies and incrementality analyses, supported by modeling specialists

Partner with media teams and data specialists to improve integrations, automate reporting and apply insights to planning and activation

What Success Looks Like

Clients understand what performance results mean and how to act on them

Reporting is accurate, reliable and easier to maintain

Agency and client teams use analytics tools confidently in their decisions

Measurement findings inform optimization and budget allocation across accounts

Salary Range: $135,000 - $140,000 (annually based on experience)

Location: Remote (Eastern or Central time zones)

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