KCRA/KQCA Digital Media Sales Manager

KCRA/KQCA, the NBC and CW affiliate in Sacramento, CA is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.

Responsibilities

Prepare and implement individual advertiser account strategy including revenue goals

Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals

In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings

Evaluate seller performance and provide feedback

Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines

Respond to Request For Proposals (RFPs); meet client deadlines

Meet with clients to develop/strengthen business relationships; improve client retention

Develop/strengthen business relationships with important station vendors

Support local sellers in sales presentations to multiple points of contact with client/agency personnel

Develop and produce non-traditional revenue and new sales programs

Manage multiple expense budgets related to digital projects

Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals

Provide training to Local and National sellers

Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window

Maintain current and accurate revenue forecasts by account

Review new insertion orders

Requirements

Have a complete understanding of current digital marketing strategies including synergist values with other media.

Understanding of pricing and inventory management principles

Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response

Prospect, meet with, and close business with new station clients

Have the skills to manage others

Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office

Valid driver's license and reliable automobile

Related military experience will be considered

Salary

The estimated base salary range for this role is between $125,000 and $140,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs