Brand Manager
Lowe's
Rockford, IL · $79k–$125k a year · Posted November 6, 2026
Just laid off? Start here: a plan for the first weeks
More in Illinois job market · All Brand Manager jobs (530) · Retail & E-commerce · Marketing jobs
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Where Rockford, IL ranks
Where Rockford, IL placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #1Best cities for junior jobs in Illinois39% · of 17
- #7Best college towns for junior jobs in the Great Lakes41% · of 39
- #8Best cities for junior jobs in the Great Lakes39% · of 53
- #10Best college towns for junior jobs in the Midwest41% · of 51
- #10Best cities for junior jobs in the Midwest39% · of 69
- #14Cities where the biggest share of jobs do not need a four-year degree in the Great Lakes17% · of 39
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
Pay compared with the market
This listing pays about $102,000 a year. Across 238 open brand manager listings that state pay, the middle half runs $102,500 to $135,000 and the median is $115,000. That is 11% below the median, below the middle half of those listings.
Listed pay is what employers advertise, not what people are paid.
How AI is used in this kind of work
Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Lowe's has filed 2 layoff notices in the last twelve months, covering 3 workers, most recently February 2026. These are public filings with state labor departments, and an open role can sit alongside them. See the filings
About the job
...Lowes needs someone who can turn a cold Rockford market warm, and the Brand Manager role pays $79,000 - $125,000 to whoever does it best. A Brand Manager seat that takes 8 years of TikTok Ads seriously, pays $79,000 - $125,000, and hands over the sales marketing reins....