Account Based Marketing Manager

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

We are seeking a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to build and scale a best-in-class ABM program from the ground up. This role is ideal for someone who has extensive experience in creating targeted, data-driven marketing strategies that drive measurable growth across strategic accounts in the security and IT industry.

As the ABM Manager, you will design and operationalize a comprehensive ABM framework spanning 1:1, 1:few, and 1:many programs, aligning closely with sales priorities and revenue goals. You will partner cross-functionally with Sales, Product Marketing, Field Marketing, and Demand Generation teams to deliver integrated, multi-channel campaigns that engage key accounts, expand buying groups, and accelerate pipeline.

This is a highly visible role requiring strong commercial acumen, the ability to influence senior stakeholders, and a self-directed approach to navigating complex organizations and delivering results.

HOW YOU’LL SPEND YOUR TIME HERE:

• Build and Scale ABM Strategy: Develop and launch a comprehensive ABM program from scratch, including segmentation, account selection, and program design across 1:1, 1:few, and 1:many motions.

• Align to Revenue Priorities: Partner with Sales leadership to identify target accounts, align marketing strategies to account plans, and support pipeline generation and expansion goals.

• Execute Integrated Campaigns: Design and deliver multi-channel ABM programs leveraging digital, content, events, direct mail, and executive engagement to drive account penetration and engagement.

• Leverage ABM Technology: Utilize platforms such as 6sense, Folloze, or similar tools to orchestrate campaigns, personalize experiences, and optimize performance.

• Cross-Functional Collaboration: Work closely with Sales, SDRs, Product Marketing, and Field Marketing teams to ensure alignment, consistency in messaging, and seamless program execution.

• Personalization at Scale: Create tailored experiences for key accounts while building scalable frameworks for broader segments.

• Performance Measurement: Define success metrics, track engagement and pipeline impact, and continuously optimize programs using a data-driven approach.

• Executive Influence: Present ABM strategies, performance insights, and growth opportunities to senior stakeholders, driving alignment and investment.

• Program Management: Manage multiple concurrent initiatives with strong attention to detail, timelines, and outcomes.

WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

• 5+ years of experience in Account-Based Marketing, preferably within the security, cybersecurity, or IT industry

• Proven track record of building and scaling ABM programs, including 1:1, 1:few, and 1:many strategies

• Hands-on experience with ABM platforms such as 6sense, HubSpot, Demandbase, Folloze, or similar technologies

• Demonstrated success delivering integrated, multi-channel campaigns that drive pipeline and revenue impact

• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment

• Highly self-directed, with the ability to navigate complex organizations and deliver results independently

• Proven ability to influence and collaborate with senior stakeholders, including Sales leadership

• Strong commercial acumen with a focus on aligning marketing efforts to business outcomes

• Data-driven mindset with experience analyzing performance and optimizing campaigns

• Experience developing and presenting marketing strategies aligned to growth objectives

• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.

• Professional English language proficiency for customer and internal communication.

• Excellent communication and collaboration skills

#LI-HD1

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$184,500.00-$205,000.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

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Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or recruiting@cohesity.com for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.