Social Marketing Specialist, Creator Programs

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Social Marketing Specialist, Creator Programs , supports the day-to-day operations of the brand’s creator, influencer and associate advocacy programs across current and emerging social networks. Sitting on the Social + Influencer team, this role partners with the team leader, agency partners and cross-functional teams to keep always-on programs organized, on schedule and on brief. It is ideal for a highly organized, efficient self-starter who is passionate about the creator economy and eager to grow a career in social and influencer marketing.

Responsibilities

• Serve as day-to-day contact for creator and influencer agency partners, managing status meetings, follow-ups and the product, assets, access and approvals they need from Bath & Body Works • Support the Devotion creator community, including monthly challenges, gifting, onboarding and messaging review • Support Kyra paid creator and seeding programs, including roster reviews, content approvals and posting calendars • Manage creator content approvals and usage rights, ensuring FTC and brand compliance and coordinating paid boosting (e.g., Spark Ads) with Paid Media • Support the Gingham Apron associate program with TikTok, including associate engagement, content guidelines and curating associate UGC • Support the affiliate advocacy program with the Loyalty and Affiliate teams • Support TikTok Shop through creator sampling, affiliate outreach and sales tracking • Support the social and influencer team with creator sourcing, outreach, product send-outs and inquiries • Compile weekly and monthly agency reporting and maintain trackers, rosters and status sheets • Support agency budget administration with Finance, including SOW tracking, purchase orders, invoices and payout reconciliation • Partner with Paid Media, Integrated Marketing, Brand Marketing, Creative and Merchandising to align creator activity with campaign calendars and launches • Stay current on social, creator economy and social commerce trends to bring new ideas to programs • Some travel and weekend work; other duties as assigned

Qualifications

• 1-3 years of social media, influencer or marketing experience in-house or at an agency; internship experience in social or influencer marketing will be considered • Experience working in beauty, consumer goods, fashion or retail industries preferred • Highly organized and efficient, with the ability to manage multiple programs, partners and deadlines at once in a dynamic environment • Strong communicator who is comfortable managing day-to-day relationships with agency partners, creators and cross-functional teams, and following up to keep work moving • Attention to detail with strong written and verbal communication skills; experience building trackers, recaps and presentations • Passion for the creator economy and fluency in TikTok, Instagram and YouTube; familiarity with TikTok Shop, affiliate or social commerce programs a plus • Strong teammate or equivalent experience with a positive, proactive and coachable attitude; passionate about outcomes, accountable and comfortable working in a fast-paced environment • Ability to think critically, problem solve and advance issues when needed to achieve desired results • Proficient in Microsoft Office: PowerPoint, Excel and Outlook; experience with social and influencer tools (i.e., Sprinklr, Dash Hudson, Klear, Meltwater, TikTok Creator Marketplace) a plus

Education

• Bachelor’s degree or equivalent work experience in marketing, communications or related field preferred

Core Competencies

Drives Results

Action Oriented

Collaborates

Decision Making

Nimble Learning

Benefits

Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:

Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

No-cost mental health and well-being support through our Employee Assistance Program (EAP).

401(k) with company match and Associate Stock Purchase Program with discount.

Opportunity for paid time off, paid parental leave and access to family building benefits.

Home, auto and pet insurance and a company-provided Care.com subscription.

Tuition reimbursement and scholarship opportunities for post-secondary education.

Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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