Director of Measurement and CTV

About Keynes

Keynes is a performance-first CTV platform helping high-growth brands scale through audience-first strategy, advanced analytics, and precise execution. We provide high-growth brands and agencies with a truly managed service that combines sophisticated AI-driven technology with hands-on human strategy. We don’t just run ads — we partner with clients to drive measurable ROI through Connected TV, video, and display advertising. In a category full of “black box” programmatic vendors, we’re building a reputation as the transparent, performance-first alternative — with the people and technology to back it up.

What You’ll Do

Own full-cycle sales: Prospect, run discovery and demos, negotiate, and close — then guide a seamless handoff into onboarding.

Sell consultatively: Analyze a prospect’s current media spend and demonstrate, in concrete terms, how Keynes’ programmatic strategy improves ROAS.

Build and manage pipeline: Maintain a rigorous cadence of outreach, discovery calls, and demos, using HubSpot to track every stage with clean, reliable data.

Lead executive-level conversations: Understand a prospect’s broader marketing strategy and priorities, and position Keynes as a long-term growth partner, not just a media line item.

Stay ahead of the market: Track trends in CTV, OTT, and the cookieless future to position yourself — and Keynes — as a thought leader clients trust.

Collaborate cross-functionally: Work closely with the strategy and trading teams to ensure smooth handoffs and long-term client success.

Bring back market intelligence: Share competitive insights, client feedback, and market trends that help shape Keynes’ go-to-market strategy and product roadmap.

What Success Looks Like

Consistently meeting or exceeding revenue targets with healthy, well-qualified pipeline coverage.

Winning new accounts with the scale and long-term potential to become significant, durable revenue contributors.

Delivering a consultative, executive-caliber experience that earns trust and turns first deals into expanding, multi-year relationships.

Clean CRM hygiene and forecasting that gives leadership an accurate read on pipeline health at any time.

What You Bring

5 years+ of full-cycle B2B sales experience, ideally in Ad-Tech, MarTech, or Digital Media.

A genuine hunter mentality — you’re energized by breaking into new accounts and building a book of business from scratch, and you don’t flinch at “no.”

Exceptional communication skills — the ability to explain complex concepts (RTB, attribution modeling, measurement) in simple, value-driven terms to both practitioners and senior stakeholders.

Strong business acumen — comfortable building a business case and quantifying ROI, not just pitching features.

Integrity and radical honesty — you tell clients the truth, even when it’s not the easiest sell.

Adaptability — you’re comfortable in a fast-moving, high-growth environment where process is still being built.

Experience with HubSpot or comparable CRM/sales engagement tools is a plus.