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Senior HR Business Partner, GTM

Applecart

New York, NY · Posted October 1, 2026

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About the job

About Us

Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders who matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business-critical decision makers and those they trust — from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them.

We are hiring a Senior Human Resources Business Partner, Go-To-Market in our NYC Office.

About the Role

You will be responsible for partnering with multiple levels of leadership to develop, influence, and execute HR strategies and programs. This individual will understand the company priorities and act as a liaison between teams while assessing people's needs in areas such as leadership and career development, performance management, and employee relations.

In this position, you will support the Go-To-Market side of the business, including Business Development, Client Services, and Sales teams, while working with internal General Counsel and the People team.

What You’ll Do

Advise, coach, and influence management on all things people-related, including performance management, learning and development, coaching, career pathing, employee relations, succession planning, compensation, organizational development and scaling, culture, and employee engagement.

Build and foster trusting partnerships with dedicated internal teams, acting as a coach and confidant to leaders, people managers, and employees across the entire employee lifecycle.

Partner with employees and managers to address non-routine work issues, offering actionable solutions to improve performance, mitigate risks, and maintain a productive and supportive environment.

Collaborate with leaders to align people strategies with business goals, supporting organizational design and talent initiatives that enable scalable growth.

Analyze trends and metrics within the people team to help inform our people strategy.

Take a data-driven approach to deliver our ambitious people agenda and to support our growth strategy.

Partner with Talent Acquisition and hiring managers to accelerate hiring at scale.

Serve as a strategic partner for the People Operations Team.

Experiences and Capabilities You Bring

8+ years of direct HRBP experience or in equivalent HR roles

At least 3+ years of HRBP experience supporting scaling teams

Experience working in a high-growth startup, scaleup, or similar environment

Thrive in a fast-paced, dynamic, and ambiguous environment

Strong consulting, coaching, and facilitation skills

Strategic and critical thinking skills

Impeccable attention to detail; superior organizational and project management skills

Excellent communication skills; the ability to synthesize complex situations into a digestible format for business leaders and their teams

Proven ability to partner with leaders and manage up through relationship building

Significant experience working with line managers to coach them through performance management considerations

Successful facilitation of performance calibration exercises

Experience addressing concerns and resolving workplace conflicts through effective communication, mediation, and conflict management techniques

Demonstrated ability to work collaboratively and maintain strong internal working relationships

The ability to work with highly confidential & sensitive information, and handle it with discretion

This is a hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday.

Compensation

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $150,000 - $175,000, based on the candidate's experience and skills relative to the requirements listed above. The salary range provided is exclusive of discretionary annual cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.

A few facts about us

Applecart’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier advertising and communications agencies like Teneo, FGS, Weber Shandwick, and OMD.

Applecart is growing quickly — over the last 3 years, we’ve increased our bookings by 10X, grown our headcount by 4X, and we’re cashflow positive.

Our senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle’s online ad measurement platform, a former senior White House advisor, early sales and talent leaders from Google and Twitter, two of the Democratic Party’s most successful pollsters and strategists, a former CRO of a high-growth tech company with hundreds of millions in ARR, and alums of top-tier organizations like Bain, Amazon and Simpson Thacher.

Our investors include Bain & Company, global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Ari Emanuel, CEO of TKO and Executive Chairman of WME, and Jennifer Fonstad, Owl Capital Managing Partner, serve on our board.

Our work has been featured on Morning Joe on MSNBC, BloombergTV and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.