Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

Human First: We lead with inclusivity, transparency, and empathy.

Nothing is Impossible: We experiment, learn, and keep moving forward.

United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.

Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

The Senior Communications Manager is responsible for protecting, promoting, and elevating the Vita Coco brand and corporate reputation through integrated communications strategies across consumer, corporate, internal, and crisis communications. This role serves as the central communications lead, partnering closely with Marketing, Executive Leadership, and ESG to ensure Vita Coco's stories are effectively told to consumers, customers, and employees. The Senior Communications Manager owns external PR agency management, executive thought leadership, internal communications programs, and enterprise brand risk communications. This person will proactively identify opportunities to enhance Vita Coco's reputation while ensuring the organization is prepared to respond to potential issues that could impact brand trust or business performance. This role sits within the Marketing team and will report into the Director of Brand & Trade Marketing.

Key Responsibilities:

Consumer Communications & Public Relations

Develop communication plans for innovation launches, partnerships, sponsorships, retail moments, and company milestones with the goal of securing earned media across verticals

Manage external PR agency, establishing clear objectives, KPIs, priorities, budgets, and performance expectations.

Identify and secure high-impact media opportunities that increase awareness, relevance, and credibility for Vita Coco

Partner with Brand Marketing, Content, Influencer, and Creative teams to ensure earned media efforts are integrated into broader marketing campaigns and programmatic recaps

Corporate Communications & Executive Visibility

Develop and execute corporate storytelling strategies that elevate Vita Coco's business, culture, innovation, sustainability, and growth story

Lead visibility opportunities for founder Mike Kirban, including speaking engagements, panels, media interviews, conference participation, and thought leadership content

Manage media relations for corporate announcements, business milestones, partnerships, earnings-related communications, and leadership positioning

Draft executive messaging, talking points, Q&A documents, speeches, and media preparation materials.

Internal Communications

Ensure key business, marketing, and commercial updates are effectively communicated throughout the organization.

Create and manage recurring internal communications materials, including internal quarterly Town Hall presentations, internal marketing updates, and leadership presentation materials

Partner with cross-functional teams to translate complex initiatives into clear, engaging communications for employees.

Brand Risk & Crisis Communications

Lead Vita Coco's brand risk communications workstream, partnering with ESG, Ops, ESG, legal, and leadership to proactively identify potential reputational risks.

Facilitate regular cross-functional risk reviews to ensure communication readiness and alignment.

Develop and maintain crisis communications frameworks, response protocols, and communication playbooks.

Create proactive and reactive communication strategies for potential brand and business issues

Serve as communications lead during issues and crisis situations, coordinating messaging across stakeholders.

Qualifications

8+ years of communications, public relations, corporate communications, or brand communications experience either in-house or at an agency

Experience with public company comms preferred

Experience managing external PR agencies and communications partners.

Proven success securing and managing earned media opportunities.

Experience working cross-functionally within a fast-paced environment

Ability to navigate potentially sensitive and high-pressure situations with discretion and professionalism

Collaborative and comfortable navigating across all levels of the organization

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range $130,000 — $150,000 USD

A NOTE FROM US

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.