Marketing Manager

Position Summary

The Marketing Manager leads club-level acquisition marketing analysis, planning and optimization to drive membership acquisition across Life Time’s clubs. This position owns monthly marketing planning and owned channel execution, and coordinates recurring analysis and deliverables through multi-agent AI workflows. This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization.

Job Duties and Responsibilities

Analyzes club-level acquisition performance against forecast, including join sources and the lead funnel, to identify at-risk clubs and opportunities

Translates club-level insights into prioritized actions and optimizations with channel owners and club leadership

Develops and executes monthly marketing plans aligned to unit goals, offers and campaign themes

Manages owned channels (email, app, web) to drive acquisition, including send strategy, targeting and performance

Coordinates recurring analysis and reporting through multi-agent AI workflows, validating outputs for accuracy before delivery

Collaborates with business & technology partners to align marketing strategy with product, pricing & operational strategies

Develops, executes and reports on testing plans that drive improved performance

Packages and delivers club-level results and recommendations to key stakeholders in an effective, timely manner

Position Requirements

Bachelor’s Degree in a related field

6+ years relevant marketing experience

Proven ability to analyze multi-location performance and turn insights into action

Hands-on experience using AI tools to automate analysis or reporting workflows

Advanced knowledge of Microsoft Excel

Excellent customer service and project management skills

Proficiency in directing work, coaching, and developing team

Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend s olutions

Preferred Requirements

Experience building or managing multi-agent AI workflows

CRM proficiency

Ability to handle ambiguity and adapt quickly to change

Multi-tasking capabilities, sometimes against tight deadlines

Pay This is a salaried position starting at $70,000.00(or applicable minimum salary, if higher) and pays up to $97,000.00, based on experience and qualifications.

Benefits

All team members receive the following benefits while working for Life Time:

A fully subsidized membership

Discounts on Life Time products and services

401(k) retirement savings plan with company discretionary match (21 years of age and older)

Training and professional development

Paid sick leave where required by law

Full-time Team Members are eligible for additional benefits, including:

Medical, dental, vision, and prescription drug coverage

Short term and long term disability insurance

Life insurance

Pre-tax flexible spending and dependent care plans

Parental leave and adoption assistance

Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave

Deferred compensation plan, if the team member meets the required income threshold

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.