Senior Data Analyst, Marketing

About the team

Turo is looking for a Senior Data Analyst to join our Analytics team in San Francisco, partnering directly with the Global Owned Media team. In this role, you’ll turn customer data into practical measurement frameworks that help us market smarter and more efficiently. You will bring strong analytical rigor and commercial judgment to deepen customer engagement, evaluate promotional spend, and guide how we invest across our marketing portfolio.

What you will do

Lead High-Impact Analysis: Take on our most important business questions and drive them from initial hypothesis to concrete recommendation. You’ll dig into complex data, isolate what matters, and deliver clear takeaways that guide business decisions.

Drive Experimentation: Partner with marketing teams to design, run, and analyze A/B tests and holdout groups. You’ll measure true incremental lift, uncover how customers respond to promos and incentives, and help shape a testing roadmap focused on the highest-upside opportunities.

Build Smarter Segmentation: Turn behavioral and transactional data into clear audience segments. You’ll guide personalized targeting and ensure messages reach users at the moments that drive the highest engagement and return.

Shape Customer Data Infrastructure: Partner with MarTech, Engineering, and Product teams to define CDP tracking requirements, new user attributes, and data pipelines. You will help design the underlying data structures needed to power advanced lifecycle and personalization initiatives.

Measure Retention & Lifetime Value: Analyze repeat behavior, churn, and long-term customer value. Your findings will guide budget allocation across segments and channels to drive sustainable growth.

Communicate Insights & Align Teams: Translate technical analysis into straightforward recommendations for leadership. You’ll partner across Marketing, Business, Product, and Finance so everyone is aligned on how we measure marketing impact.

Your profile

4+ years in marketing, growth, or product analytics, ideally in tech or a two-sided marketplace.

Experimentation track record: Hands-on experience designing, running, and analyzing A/B tests and incrementality lift studies.

Lifecycle & customer analytics: Practical experience analyzing direct customer touchpoints (email, push, in-app), with a track record of measuring which incentives genuinely drive repeat behavior.

Advanced measurement: Experience interpreting and applying outputs from measurement models (such as MMM, attribution frameworks, and lift tests) to guide strategic decisions.

Commercial impact: Proven ability to evaluate customer economics (retention curves, repeat rate, LTV, promotional ROI) and translate those metrics into business action.

Technical toolkit: Advanced SQL and experience building clear, functional dashboards in BI tools like Tableau, Domo, or Power BI. Python or R for data analysis is a strong plus.

Analytical judgment: You do not just pull data. You connect your findings directly to business decisions and marketing strategy.

Ownership: You take end-to-end accountability for your projects, move work forward without needing a strict checklist, and follow through until the business takes action.

Communication: Ability to clearly explain complex data, methodologies, and trade-offs to cross-functional partners and leadership.

AI fluency: Hands-on experience using AI tools (such as Claude, Cursor, or Copilot) to accelerate coding, automate analysis, and work more efficiently.

For this role, the target base salary range in San Francisco is $146,000–$182,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This is central to how we work, and this role will be subject to our current in-office hybrid schedule that requires Turists to work in the office three days per week on Mondays, Wednesdays, and Thursdays. We expect that employees will meet these required in-office days consistently as part of their role. Your recruiter can share more information about this requirement and the in-office perks Turo offers.

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We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at recruit@turo.com . Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo AI Policy:

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at PeopleOps@turo.com .

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees

Employer-paid medical, dental, and vision insurance (Country specific)

Retirement employer match

Learning & Development stipend to invest in your professional development

Turo host matching program

Turo travel credit

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