Social Media Manager
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Santa Monica, CA · $71k–$120k a year · Posted July 29, 2026
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Where Santa Monica, CA ranks
Where Santa Monica, CA placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #13Best cities for entry-level jobs that want AI skills in the West Coast13% · of 54
- #14Best cities for AI-skill jobs in the West Coast20% · of 71
- #14Best cities for director and executive jobs in the West Coast23% · of 71
- #16Best all-round cities for mid-career professionals in the West Coast52 / 100 · of 39
- #16Best all-round cities for AI careers in the West Coast54 / 100 · of 39
- #18Best cities for pay after cost of living in California$151k · of 32
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
Pay compared with the market
This listing pays about $95,500 a year. Across 31 open social media manager listings that state pay, the middle half runs $68,000 to $120,000 and the median is $82,500. That is inside the middle half of those listings, 16% above the median.
Listed pay is what employers advertise, not what people are paid.
How AI is used in this kind of work
Among public relations managers, AI is already used for some of the tasks. Measured exposure for public relations managers: 23% (some).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
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About the job
Job Title: Social Media Manager Location: Santa Monica, CA (On-site) Employment Type: Full-time (exempt) Level: Junior–Senior Company: fav
ABOUT FAV
At fav, we believe that digital communities should be more than just spaces to watch content. Our platform is a place to connect, engage, and play, and empowers creators by enhancing audience participation and fostering deeper connections.
Our work culture is intense and isn’t for everyone. But, if you’re a self-starter eager to shape the future of social interaction with a team that holds itself to the highest standards, this is the place for you. We value open, yet respectful communication and real-time feedback to help each other grow quickly. If you’re passionate about gaming and have a knack for gamifying everyday life, you’ll thrive in our fast-moving, collaborative environment.
ABOUT THE ROLE
We’re looking for a Social Media Manager who deeply understands internet culture, platform dynamics, and how content shapes brand perception. This is a highly strategic and executional role - owning how fav shows up across all social platforms while driving growth, engagement, and cultural relevance.
You won’t just post content - you’ll translate product, community, and brand into culture, ensuring everything we create feels native, timely, and impactful. You should be equally comfortable thinking about long-term brand equity as you are jumping on a trend in real time.
RESPONSIBILITIES
- Own and manage fav's presence across all social platforms (established and emerging).
- Develop and execute a content strategy that drives growth, engagement, and brand affinity.
- Translate product features, creator moments, and platform behaviors into compelling, native social content.
- Ensure content aligns with and strengthens brand image, voice, and positioning.
- Write sharp, engaging copy across social posts, captions, announcements, campaigns, and community communications that reflects fav's voice and resonates with our audience.
- Identify and act on trends, memes, and cultural moments with speed and precision.
- Optimize content performance through data, testing, and iteration.
- Partner cross-functionally with product, marketing, and creator teams to ensure social is integrated into the broader platform ecosystem.
- Build and nurture a strong community presence, engaging directly with users and creators.
- Continuously evaluate new platforms, formats, and opportunities for expansion.
- Manage content calendars while maintaining flexibility for real-time opportunities.
WHAT WE’RE LOOKING FOR
- 3–8 years of experience in social media, content, or digital marketing, ideally in consumer tech, gaming, or entertainment.
- Deep understanding of all major social platforms and emerging channels.
- Strong intuition for how content translates into brand perception and growth.
- Proven track record of driving audience growth and engagement across channels.
- Deep understanding of community-building and brand value creation.
- Ability to seamlessly fit content into a broader product and platform narrative.
- Strong grasp of streaming culture, creator ecosystems, and meme literacy.
- Highly creative with a strong point of view on what works and why.
- Ability to move quickly, prioritize effectively, and execute in a fast-paced environment.
- Excellent communication and collaboration skills.
WHAT STANDS OUT
- A sharp, native understanding of internet culture and humor.
- Experience building or growing social accounts from early stages.
- Strong taste level and ability to balance trend participation with brand consistency.
- Obsession with what makes content shareable, memorable, and culturally relevant.
SALARY & BENEFITS
Compensation: $71k - $120k base salary + options.
Benefits Include:
- Unlimited PTO to prioritize work-life balance.
- 401(k) plan to invest in your future.
- Comprehensive health insurance to support your well-being.
- Paid company holidays for time to recharge.
- Competitive salary that reflects your impact and contributions.
Where You’ll Work: This is a full-time, on-site position in Santa Monica.