Communications and Marketing Manager

Latham, New York, Reports to: Deputy Executive Director Supervises: N/A FLSA Status: Exempt JOB SUMMARY The Communications & Marketing Manager is a hands-on role responsible for implementing and managing communications and marketing activities that advance the Association’s mission, strengthen its brand, and ensure members clearly understand the value, impact, and scope of the Association’s work. In a small-team environment, this role combines communications planning, coordination, and direct execution. ASBO New York fosters a collaborative work environment where cross-departmental teamwork, shared responsibilities, and supporting colleagues across the organization are encouraged and valued. Working under the direction of the Deputy Executive Director, the Manager is responsible for personally writing and creating core communications content and articles, coordinating communications across departments with other key staff, maintaining brand standards, and executing approved communications and marketing priorities. This position serves as a central point of coordination for messaging across advocacy, education, research, events, and member services and works closely with the Deputy Executive Director and staff to ensure communications are timely, accurate, consistent, and mission-aligned. The Manager is expected to identify opportunities, provide recommendations, and bring forward ideas for consideration while working within established organizational priorities and approval processes. ESSENTIAL FUNCTIONS Communications & Marketing Planning and Execution ● Implement approved communications and marketing plans aligned with the Association’s organizational priorities. ● Maintain an organization-wide understanding of programs, initiatives, advocacy efforts, and organizational priorities to identify communication needs and opportunities. ● Develop proposed communications plans, timelines, key messages, and campaigns for review and approval by the Deputy Executive Director and/or appropriate leadership. ● Track communications and marketing activities and results and recommend adjustments for consideration. ● Maintain communications calendars and coordinate execution of approved communications activities. Content Creation & Message Development ● Write and develop original content for a variety of channels, including member communications, advocacy messaging, press releases, newsletters, website content, and social media. ● Translate complex or technical information into clear, concise, and compelling messages for diverse audiences. ● Ensure all written communications reflect the Association’s established voice, tone, and brand standards. ● Edit and review outward-facing communications for quality, consistency, and accuracy. ● Route communications through appropriate review and approval processes prior to distribution. Cross-Departmental Messaging & Coordination ● Work closely with all departments to support consistent and coordinated messaging across the organization. ● Coordinate communications planning across departments to reduce silos, avoid duplication, and support a cohesive member experience. ● Identify opportunities to connect initiatives across departments through shared messaging and storytelling and bring recommendations forward for consideration. ● Maintain communications calendars and workflows to support timely execution of approved organizational priorities. Advocacy Communications & Public Relations ● Draft press releases, media statements, and other public-facing communications for leadership review and approval. ● Support issue-based and time-sensitive communications as directed. Brand Stewardship & Creative Coordination ● Maintain and apply established brand standards, voice, and tone across communications. ● Coordinate visual and design work produced by vendors or external partners and review materials for consistency with approved brand standards. ● Identify potential brand or messaging issues and work with key staff to resolve them ● Ensure consistency and professionalism across written and visual materials without serving as a graphic designer. Member Communications & Engagement ● Develop communications that help members understand what the Association is doing, why it matters, and how it supports their work. ● Draft and coordinate member-facing communications such as newsletters, major announcements, campaigns, and organizational updates. ● Review communications performance and member engagement and recommend opportunities to improve messaging, content, and delivery. Social Media & Digital Communications ● Manage the day-to-day execution of the Association’s approved social media and digital communications plans, including content development, scheduling, and performance tracking. ● Draft and schedule social media content that supports advocacy priorities, organizational initiatives, events, and member engagement goals in accordance with established priorities and approval processes. ● Ensure social media activity is consistent with approved organizational messaging, voice, and brand standards. ● Monitor performance and recommend opportunities to improve reach and engagement. Collaboration & Team Support ● Collaborate closely with staff across the organization to gather information, coordinate messaging, and support communications needs. ● Coordinate with approved external vendors or consultants as needed for design, web, or specialized communications support. ● Maintain clear workflows, calendars, and processes for communications planning, review, approval, and execution. ● Provide communications and marketing expertise and recommendations to staff and leadership while operating within established organizational direction and approval processes. EDUCATION & EXPERIENCE ● Bachelor’s degree in communications, marketing, public relations, journalism, or a related field required. ● Minimum 3 years progressive experience in communications and marketing, including significant hands-on writing responsibilities. ● Experience in membership associations, nonprofits, advocacy, or government- related organizations strongly preferred. ● Demonstrated experience developing communications, advocacy messaging, digital content, and press materials. ● Demonstrated ability to manage multiple communications projects and priorities in a small-team environment. KNOWLEDGE, SKILLS & ABILITIES ● Exceptional writing, editing, and message-development skills. ● Strong communications and marketing judgment with the ability to understand organizational priorities and translate them into effective communications. ● Ability to develop thoughtful recommendations and effectively incorporate direction and feedback. ● Strong project-management and organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced, mission-driven environment. ● Experience maintaining brand standards and coordinating creative work without performing hands-on graphic design. ● Strong interpersonal skills and the ability to collaborate effectively across departments and with organizational leadership. ● Ability to work independently on assigned responsibilities while operating within established priorities, approval processes, and organizational direction. ● Proficiency with standard office tools; experience with email marketing platforms, CMS tools, and social media management systems preferred. DEMANDS & WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to sit; stand; talk or hear; use hands and fingers with repetitive motions for typing purposes, etc. Occasionally required to lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Work is performed in a typical office environment. Required to work Monday through Friday, 8:30 am to 4:30 pm, with occasional additional hours during bi-annual conferences.