Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)
TikTok
New York, United States · Posted November 13, 2026
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TikTok has filed one layoff notice in the last twelve months, covering 250 workers, most recently August 2026. These are public filings with state labor departments, and an open role can sit alongside them. See the filings
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About the job
About the team: The North America Product Solutions & Operations (PSO) team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call 'Product Solutions & Operations Lead') who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.
Responsibilities - Identify opportunities to drive adoption of TikTok ad products that enhance the experience and meet client objectives. - Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts. - Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue. - Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities. - Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.
Minimum Qualifications: - Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth. - Strong track record of influencing product teams, executive leadership, and cross-functional partners. - Comfortable engaging with both technical and business stakeholders at all levels. - Excellent problem-solving skills with the ability to define challenges and propose effective solutions. - Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.
Preferred Qualifications: - 5+ years of experience in performance advertising or e-commerce. - Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue
In-Office Policy - *Please note we're currently working in the office 4x a week and will be transitioning 5x a week by September of this year*