Freelance Social Media & Content Strategist

TAVERN is an independent creative agency based in New York City, specializing in brand strategy, identity, packaging, and experiences. We work with some of the world's most iconic and ambitious brands across food, beverage, spirits, and hospitality, helping them build brands that are both culturally relevant and built to last.

We're looking for a culturally plugged-in, creatively driven Freelance Social Media & Content Strategist to help grow our social presence. You'll be responsible for developing and executing a social media and content strategy that brings TAVERN's work, people, perspectives, and personality to life. From showcasing our latest projects and sharing our point of view on the industry to identifying cultural moments worth participating in, you'll help shape how TAVERN shows up in the world. We're looking for someone who thinks beyond the content calendar. Someone with great taste, strong instincts, and an understanding of what makes content genuinely interesting, engaging, and worth sharing.

This is a hands-on role for someone who can think strategically, move quickly, and make things happen.

JOB RESPONSIBILITIES

Develop and execute a social media strategy that increases visibility, engagement, and recognition within the creative, branding, and marketing industries

Own the planning, creation, scheduling, and publishing of content across key social platforms, primarily Instagram and LinkedIn

Identify opportunities to turn TAVERN's creative work, case studies, people, and perspectives into compelling, culturally relevant content

Create engaging, original content across formats, including short-form video, Reels, carousels, graphics, and written posts

Establish and evolve TAVERN's distinct social voice, ensuring content reflects our creative standards, personality, and point of view

Stay ahead of cultural conversations, emerging trends, and platform developments, identifying opportunities for TAVERN to participate in meaningful and unexpected ways

Collaborate with our Creative and Leadership teams to uncover stories, generate content ideas, and bring them to life

Develop content that positions TAVERN and its leadership as influential voices in branding, design, and the broader creative industry

Build relationships and engage with relevant creatives, brands, publications, and industry voices to organically expand TAVERN's reach

Identify opportunities for social-first collaborations, partnerships, and content series that help introduce TAVERN to new audiences

Track content performance, audience growth, and engagement, using insights to continuously refine the strategy

Proactively bring fresh ideas, creative experiments, and new opportunities to the table

QUALIFICATIONS

3–5+ years of experience in social media, content creation, or digital marketing, ideally within a creative agency, design studio, lifestyle brand, or culturally relevant business

Proven track record of growing social audiences and creating content that generates meaningful engagement and visibility

Exceptional creative instincts, strong visual taste, and a deep understanding of what makes content compelling

Strong understanding of Instagram and LinkedIn, including platform-specific best practices, formats, and audience behaviors

Hands-on experience creating and editing content, including short-form video, photography, graphics, and copywriting

Excellent writing and storytelling skills, with the ability to develop a distinctive, engaging brand voice

Strong understanding of design, branding, advertising, culture, and the creative industries

Ability to independently develop ideas and execute them from concept through publication

Proactive, resourceful, and comfortable working autonomously within a small, fast-moving team

Highly organized, with the ability to manage content calendars, deadlines, and multiple priorities

Comfortable collaborating with creative teams and senior leadership

A natural curiosity for culture, creativity, and the brands shaping the world around us

Thrives on direct, honest, and supportive communication

Flexible Schedule: Part-time contract role (10–20 hours per week) with flexibility to manage your own schedule

Remote Work: Work remotely with opportunities to collaborate with our NYC-based team

Creative Freedom: The opportunity to bring your own ideas, experiment with content, and help shape TAVERN's social presence and voice

Exciting Clients & Projects: Exposure to iconic brands across food, beverage, spirits, and hospitality

Direct Collaboration: Work closely with TAVERN's creative team and leadership, gaining firsthand insight into the agency's work and creative process

Meaningful Impact: Play a key role in growing the visibility and reputation of an ambitious independent creative agency

Opportunity for Growth: Potential to expand the scope of the engagement as the agency's needs evolve