Marketing Coordinator

About the Role

Travis Crawford Heating, Cooling, Plumbing & Electrical is seeking an organized, creative Marketing Coordinator to support customer marketing, content creation, and employee communications.

This role combines hands-on content creation with campaign coordination and performance reporting. The ideal candidate is a strong writer who can create engaging social content, manage multiple deadlines, and use data to improve marketing results. You will work closely with company leadership, department managers, and designated marketing partners.

Job Responsibilities

Social Media and Content Creation

Plan, create, and publish content for company social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.

Capture employee photos, service-related content, and behind-the-scenes footage.

Produce and edit short videos that showcase company services, employees, and culture.

Write captions, blog posts, promotional copy, and other customer-facing content.

Monitor comments and messages, respond appropriately, and escalate customer concerns.

Maintain consistent branding, messaging, and tone across marketing materials.

Email Marketing and Customer Campaigns

Write promotional emails and automated follow-up campaigns for customers and prospects.

Coordinate campaigns for unsold estimates, completed jobs, canceled appointments, membership enrollment, and seasonal maintenance.

Participate in a monthly review with the email marketing partner that develops weekly customer newsletters.

Maintain campaign audiences, review messaging and links, and coordinate implementation.

Support Protection Club membership promotions and customer retention efforts.

Review campaign performance and identify opportunities to improve engagement, bookings, and revenue.

Website, Reviews, and Marketing Materials

Update website content, including employee information, promotions, and campaign pages.

Update the website with the current radio advertisement at the beginning of each month.

Monitor and respond to Google and Yelp reviews.

Create marketing materials such as postcards, door hangers, flyers, signs, and digital graphics.

Coordinate assigned print and direct mail projects, including artwork, customer lists, QR codes, and campaign tracking.

Support assigned sponsorships and community marketing initiatives.

Marketing Reporting and Coordination

Use ServiceTitan, Google Analytics, and platform reporting to monitor marketing performance.

Track campaign results, including website traffic, leads, booked jobs, and attributed revenue.

Prepare marketing reports and communicate findings to leadership.

Maintain campaign records, tracking numbers, creative assets, and organized company files.

Coordinate with designated marketing partners and internal teams on assigned campaigns and projects.

Employee Communications and Company Culture

Post employee birthdays, work anniversaries, and other internal announcements in Microsoft Teams.

Create graphics and content for employee recognition and company updates.

Support company culture initiatives and maintain consistent internal communications.

Required Skills and Qualifications

Experience in marketing, communications, content creation, or a closely related role.

Strong writing, editing, and proofreading skills.

Experience creating social media content, including short videos.

Ability to design professional graphics using Canva or a comparable design tool.

Strong organizational skills and the ability to manage multiple projects and deadlines.

Comfort reviewing marketing data and explaining results clearly.

Attention to detail when managing customer lists, campaign settings, and communications.

Professional judgment when handling customer feedback and confidential company information.

Ability to work independently, take initiative, and collaborate with leadership and department managers.

Willingness to learn new software and adapt to changing business priorities.

Preferred Qualifications

Experience with ServiceTitan or ServiceTitan Marketing Pro.

Experience with Google Analytics, Google Business Profile, Yelp for Business, and Meta Business Suite.

Familiarity with WordPress, email automation, audience segmentation, and campaign attribution.

Photography and video editing experience.

Experience in HVAC, plumbing, electrical, home services, or another service-based business.

A degree in marketing, communications, business, or a related field, or equivalent practical experience.

WHY TRAVIS CRAWFORD?

STRONG EARNING POTENTIAL

Good work should be rewarded. We offer competitive pay and opportunities to grow as you grow with us.

THE TOOLS TO DO YOUR JOB

Company-provided laptop and workstation

Modern phone, customer-management, and scheduling technology

Structured training and ongoing coaching

BENEFITS THAT INVEST IN YOU

Competitive pay

Medical, dental, and vision insurance

Life insurance

Paid time off

401(k) with company match

Ongoing paid technical and professional training

Career advancement opportunities

Supportive team environment

Family-oriented culture with company events

MORE THAN ANOTHER JOB

We want good people to build careers here. We invest in training, recognize great work, celebrate wins, and give our team opportunities to grow as the company grows.

Empathy does not mean having every answer. It means listening, staying present, communicating honestly, and taking ownership of the next step. If that sounds like the way you take care of people, we’d like to meet you.

Service Area: Charlotte, Lake Norman, Huntersville, Cornelius, Davidson, Mooresville, Concord, Matthews, Mint Hill, Monroe, Indian Trail, Waxhaw, Fort Mill, Rock Hill, Gastonia, Belmont, Mount Holly, Denver, Kannapolis, Pineville, Ballantyne, Clover, and surrounding communities.