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Personal Lines Senior Territory Manager

Liberty Mutual Insurance

Baltimore, MD · Posted November 6, 2026

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About the job

Own and manage a designated territory with accountability for profitable growth and achievement of financial and operational targets. Lead all aspects of territory and agency management—including agency prospecting, business planning, engagement, training, compensation discussions, and optimization of agency distribution. Strategically leverage internal and external tools, marketing programs, and business development resources to support agency performance and growth. Offer mentorship to peers, contribute to agency initiatives, and bring forward ideas that enhance team performance and continuous improvement. Experience in territory management, agency distribution, or insurance sales leadership Ability to analyze data, identify trends, and craft strategic action plans Minimum six years of progressively more responsible insurance sales and management work experience. Advanced knowledge of company services, products, marketing techniques, insurance contracts, risk funding and rating plans, and industry trends. Proven track record of revenue growth and sales success in a prior role. Proven success in developing and building partnerships, decision making and problem solving. Advanced knowledge of the business including production management, claims, loss prevention, underwriting, administration, sales operations and agency business operations. Highly effective written and oral communication skills, including presentation, persuasion, timing, tact and negotiation skills. High degree of customer focus, interpersonal relationship skills and problem solving. Advanced analytical thinking, business analytics and business development skills. Well versed understanding of marketing principles. Must be licensed by the state if required. Ability to travel daily with occasional overnight travel. Appropriate driving record required to operate a company vehicle. Build strong, mutually beneficial relationships with agency owners, leaders, and frontline staff through consistent in-person engagement. Develop and execute high-quality agency strategies and plans aligned with key Personal Lines or Business Lines goals, such as carrier consolidation, agency plant expansion, service center adoption, and new program launches. Provide clear guidance on appetite and target markets, identify profitability concerns, and take proactive steps to support agency success and ensure sustained profitability. Partner closely with underwriting, product management, claims, and risk control teams to identify opportunities, solve challenges, and share competitive and industry insights. Collaborate with Personal Lines or Business Lines colleagues to support shared agency assignments and cohesive market strategy.