Manager - Public Relations

The Public Relations Manager leads all public relations, media relations, social media and online reputation management efforts for corporate health care system's service lines, physician network and regional affiliates. Works collaboratively with cross functional teams to develop, implement and evaluate public relations and social media strategies. Works directly with CEO, vice presidents, directors and managers to develop public relations messages including responses during crises. First point of contact for media.

Manages media inquiries and interview requests. Provides pertinent background information and recommends suggested response. Recommends proactive strategies to obtain media coverage and advance health system messages. Manages relationships with media outlets.

Develops, implements and evaluates strategies for organization’s providers, locations and service lines. Ensures that messaging aligns with corporate initiatives and strategic communication goals.

Leads social media efforts to develop, implement and evaluate strategies for corporate health care system’s locations, providers and service lines. Works collaboratively with marketing and communications team to develop social media strategies that support organization's strategies, goals and objectives.

Oversees all online review platforms for Baptist Health Care facilities and providesr. Engages marketing specialists to respond to online comments in a timely manner, manages areas of concern to patient experience team, HR and legal as appropriate. Develops strategies and tactics to increase online reviews. Identifies trends in online reputation and shares results and recommendations for improvement with marketing director.

Works with digital marketing manager to develop measurements to track effectiveness.

Works collaboratively with marketing and communications team to plan, develop and execute special projects that align with strategic priorities.

Serves as A or B team PIO for incident command/media events. Serves on crisis communications team and assumes responsibility for special assignments.

Coordinates Baptist Health Care leadership approvals, makes recommendations, manages contracts, and facilitates communications/promotions of external awards received from third-party vendors.

Maintains responsibility for department’s operational excellence; ensures department delivers quality services in accordance with applicable policies, procedures, and professional standards.

Manages team members, which includes orientation, development and evaluation of team members, and monitoring the provision of delivering quality services. Participates in the recruiting, interviewing, and selecting of team members following policies, guidelines and applicable laws. Evaluates team member’s performance relative to job goals and requirements. Provides coaching to staff, recommends education programs, and ensures adherence to internal policies and standards.

Maintains responsibility for the fiscal management of department and assures proper utilization of organization’s financial resources.

Effectively communicates departmental, organization, and industry information to staff.

Minimum Education

Bachelor's Degree Communication, Journalism, Marketing, Other related field, Public Relations Required

Minimum Work Experience

4 years Experience in public relations and/or marketing Required

2 years Experience in public relations and/or marketing in a healthcare setting Preferred

Baptist Health Care is a not-for-profit health care system committed to improving the quality of life for people and communities in northwest Florida and south Alabama. The organization includes three hospitals, four medical parks, Andrews Institute for Orthopaedic & Sports Medicine, and an extensive primary and specialty care provider network. With more than 4,000 team members, Baptist Health Care is one of the largest non-governmental employers in northwest Florida.

Baptist Health Care, Inc. is an Equal Opportunity Employer. BHC maintains and enforces a policy that prohibits discrimination against any workforce members or applicants for employment because of sex, race, age, color, disability, marital status, national origin, religion, genetic information, or other category protected by federal, state or local law. Certain positions may require a Level 2 Background check through AHCA. Additional information about this requirement can be found here: Florida Care Provider Background Screening Clearinghouse