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Coca-Cola North America bottlers (CONA) has filed 2 layoff notices in the last twelve months, covering 116 workers, most recently March 2026. These are public filings with state labor departments, and an open role can sit alongside them. See the filings

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About the job

Requisition ID: 266947

Locations: Roanoke

Pay Range: $86,000.00 - $124,500.00 , depending on experience

Click here to experience a Day in the Life of our Teammates !

Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose!

We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.

Career Growth: Clear pathways to advance and develop your career

Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan

Purpose-Driven: Create meaningful impact in the communities you serve

Professional Development: Dedicated training + personalized mentorship

Join us - your refreshing new chapter starts here!

Job Overview

The Area Sales Manager (ASM) is responsible for the direct management and leadership for an assigned sales Market. The ASM is responsible for leading the direction, execution, and proper reporting of outcomes to the appropriate levels of management to ensure expected revenue goals are met. The ASM also ensures the delivery of a business plan by leading the Sales and Delivery organization to identify opportunities, establish goals and objectives to deliver business plan and goals; balance stakeholders; manage business changes; ensure new program benefits are obtained; monitor key performance metrics, and managing resources efficiently.

Duties & Responsibilities

Coaches, teaches, and trains District Sales Managers to successfully deliver results

Drives RED improvement and collaborates with Coca-Cola North America (CCNA) and other key stakeholders to grow market share and develop teammates

Fosters a fun, results-driven work environment that achieves its results in a safe, professional, and ethical environment

Provides honest assessments of team members for effectiveness and development and resources for learning to create strategic developmental plans necessary to support continuous improvement and career growth opportunities

Owns customer service, relationships, and growth with internal and external stakeholders through the establishment of positive, profitable, selling relationships with key customers to drive successful execution of our commercial plans in the market

Leads the strengthening of community relationships through collaboration and sharing of best practices within our industry and developing and influencing solutions for National and local customers to grow profitably

Defines Look of Success (LOS) and ensures understanding through effective communication and establishment of accountability of team members while tracking and reporting results accurately

Delivers operating plan by managing all relevant activities, including but not limited to administrative duties to support the business plan and establishing a positive rapport within the communities of assigned market

Leads cross-functional collaboration by partnering with other functional departments including Warehouse department leaders to ensure shared expectations are met and exceeded

Establishes management routines to ensure communication between all departments is maintained; providing input and direction regarding merchandising standards, set integrity, product supply, forecasts, and capacity efficiencies, inventory risks to maximize revenue

Manages, leads, and motivates a team to deliver results by communicating company goals, safety practices, and deadlines; engaging and developing teammates through effective performance management, and coaching and training

Implements continuous improvement methods while maintaining customer focus, and embodies company purpose and values to inspire servant leadership

Knowledge, Skills, & Abilities

Shared Company Ethics, Values

Advanced selling skills

Proven leadership ability, personnel management skills

Excellent problem solving, analytical skills

Strong attention to detail

Sales management skills

Excellent safety record, excellent driving record required (a 7-year Motor Vehicle Record will be reviewed)

Proven customer management ability strongly preferred

7 years progressive management experience in soft drink, beverage industry or related industry strongly preferred

Excellent PC skills (MS Word, Excel, PowerPoint)

Ability to work a flexible schedule as needed

High School diploma required, college degree strongly preferred

Collaboration with internal and external customers, inspires and motivates others, aspires to train and develop others

Strong Communication on all platforms

Managerial courage

Minimum Qualifications

High school diploma or GED

Valid Driver’s License

Preferred Qualifications

Knowledge acquired through 5 to up to 7 years of work experience

Bachelor's degree is strongly preferred but not required

Work Environment

Work environment will vary

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.