Content Marketing Specialist - (Marketing Communications Professional II, Range I) - CPaGE Administration

Working Title

Content Marketing Specialist

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Department

College of Professional & Global Education

Appointment Type

This is a one year probationary position.

Time Base

Full Time (1.0 FTE)

Work Schedule

Monday through Friday, from 8:00 a.m. to 5:00 p.m.

Anticipated Hiring Range

$5,178.00 - $5,281.00 per month ($62,136.00 - $63,372.00 annually)

Salary is commensurate with experience.

Position Summary

This position reports to the Director of Marketing and Communications. Primary responsibilities include content writing and editing for print and digital media (including email campaigns, social media, flyers and brochures) in collaboration with the college’s various programs and departments. The Content Marketing Specialist will merge marketing, communications and project management skills with the goal of increasing CPaGE enrollments. They will coordinate with the CPaGE Marketing team and program stakeholders to provide excellent prospective student user experience and maximum engagement. The specialist will be expected to liaise with appropriate University departments and other marketing staff to ensure proper and consistent branding and accessibility protocols are followed.

Position Information

Content Creation and Project Management

Support College enrollment goals by creating and editing compelling communications to prospective and continuing domestic and international students via social media, email campaigns, paid advertising, print collateral and other tools as directed

Ensure quality, consistency, clarity, brevity, accuracy and readability of all content, adhering to University brand and editorial style guides. Work closely with the CPaGE Marketing team to coordinate accuracy and consistency across platforms, aligning with CPaGE enrollment timelines and events

Manage assigned content-marketing projects to completion through use of project management tools, editorial content calendars and CPaGE enrollment calendars, collaborating with CPaGE stakeholders to ensure timely delivery of materials

Provide lead work direction, content and project timelines to graphic designer; coordinate content approvals with Director of Marketing and Communications and department stakeholders

Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content

Marketing Campaign Research and Analysis

Collaborate with CPaGE Marketing team ensuring content aligns with market research and strategic plan

Monitor and analyze key performance indicators (KPIs) to optimize campaign results

Participate in professional development opportunities, researching evolving recommendations for successful enrollment marketing

Monitor Inventory and Invoices

Order all printed assets and swag items through approved vendors; maintain inventory and ship items as needed

Coordinate with CPaGE Fiscal Team to process invoices in accordance with University procedures

Other duties as assigned

Minimum Qualifications

Entry to the first level within this classification requires some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling and the composition of various communication vehicles are essential to initial entry to this classification.

Preferred Qualifications

Experience and proven results in lead-generation content writing, email campaigns and social media management, preferably in higher education

Experience driving engagement campaigns via social media platforms (YouTube, Facebook, LinkedIn, Instagram)

Proficiency in project management, working collaboratively, managing priorities and meeting multiple deadlines

Experience participating in cross-functional teams or committees to achieve organization-wide priorities

Passion for education, and equity, diversity and inclusion

Experience working with email marketing tools (Salesforce Marketing Cloud, Pardot, MailChimp) and utilizing CRMs

Experience using project management tools such as Teamwork, Asana, Monday

Graphic design experience (Adobe Illustrator or Express, Canva)

Video content creation for lead-generation and/or higher education marketing

Environmental/Physical/Special

Minimum three days per week in-office required

Ability to work evenings and weekends as needed

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.

Benefits

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

CSUEU Position (For CSUEU Positions Only)

Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.

Additional Information

SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS).

Thank you for your interest in employment with California State University (CSU). CSU is a state entity whose business operations reside within the State of California. Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception. While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.

Pursuant to Education Code Section 89521, the CSU is required to contact the current and/or former employer(s) of an applicant in the final stages of the recruitment process and make a reasonable attempt to obtain information regarding any prior misconduct by the applicant within the last seven years.

CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/.

The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.